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April 8, 2010

Tiger Woods' Nike ad

As Tiger Woods plays in the Masters, Nike has launched this Tiger Woods ad, with the voice of Woods' father.

Words fail me here, but maybe you parents have some.

Posted by Kate Shatzkin at 1:14 PM | | Comments (3)
Categories: Television
        

Comments

lame

A national study conducted by Mediacurves.com on 600 viewers of Nike’s new ad featuring Tiger Woods found that viewers reported feeling confused and skeptical while watching the ad. Furthermore, favorability for the Nike brand declined and for Tiger Woods declined after viewing the ad.
More results can be seen at http://www.mediacurves.com/Advertising/J7799-NikeTigerWoodsAd/Index.cfm

Funny that Tiger's Dad was a philandering pig, too!

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About Hanah Cho
Hanah Cho joined The Baltimore Sun in 2003, just a few years out of college. While covering everything from education to workplace issues to financial services, she also got married and became a first-time mom in December 2009. Now, she’s trying to juggle work and life demands without losing her sanity.

She lives in Columbia with her husband and infant son.

Kate Shatzkin authored Charm City Moms until June 18, 2010.
Follow @charmcitymoms on Twitter
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