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March 9, 2010

Disney down on princess themes?

disney%20rapunzel.jpg
What's this the Los Angeles Times tells us -- that Disney is actually down on princess movie themes after a less-than-stellar box office performance from "The Princess and the Frog"?

It seems that boys are turned off by movies with "princess" in the title. So for its new version of the Rapunzel story, coming out in November, Disney is calling the tale "Tangled" and ramping up the role of "the infamous bandit Flynn Rider." (Huh?) Rapunzel herself is being made into a "feisty teen."

As transparent as this marketing move seems, as the mom of both a girl and a boy I'm cheering this development, and I know my daughter will, too. At the age of almost-9, she's not only over princesses, she's adamantly opposed to them. (She showed shades of that even when she was 3, when I told her the story of Rapunzel and she supplied a surprise ending.)

(Disney Enterprises photo)

Posted by Kate Shatzkin at 1:20 PM | | Comments (3)
Categories: Movies
        

Comments

I like Leah's version!

The more controversial, unmentioned issue not mentioned in the LA Times article is not putting “princess” in the title, but putting a girl in the title role at all.

That's prime Hollywood real estate-- it means she's the star of the show. Historically, Disney allows a girl to claim that space only if she's a princess, kind of like how you can win a scholarship if you compete for the Miss America title, but first you've got to parade around in your bikini.

Movies from Pixar/ Disney with strong females including "Monsters and Aliens" or "The Incredibles" usually have the power woman hidden in an ensemble cast. Can you imagine a movie blatantly touting its cool girl star, perhaps called "Fantastic Ms. Fox?" Do you see the gender divide here-- it would be considered some crazy feminist art film.

I like the title "Tangled." I have to admit, it's witty. The LA Times elaborates: "Disney tested a number of titles, finally settling on 'Tangled' because people responded to meanings beyond the obvious hair reference: a twisted version of the familiar story and the tangled relationship between the two lead characters."

And somehow, in spite of everything I know about Disney’s treatment of girls, the reconceived, witty title gives me hope that the movie is also reconceived in a way that could be just as imaginative and special. I mean, really, how much worse could the original plot be?

Disney should be re-imagining these misogynist fairytales. I'm just hoping that Rapunzel doesn't disappear from her movie the way she has from it's name.

More on my blog ReelGirl where I rate kids products and media on girl empowerment.

I find that title, “Tangled,” disrespectful to not only the Grimm Brother’s title, but to Walt Disney as well. Because that is not what Walt Disney would do when he adapts fairy tales into animated movies. Just because fairy tales that have girlish titles does NOT make it a girlish story. Those people, who complain about fairy tale titles being too girlish, need to understand that those story titles being too girlish happens to be written by MEN before we are even born. Also, they need to understand that they do not write stories just for girls or boys, they write for families to enjoy, learn, and love. I even love the title logo that Disney created for “Rapunzel,” and now they want to change it to “Tangled?” That title does not make any sense, and it is misleading. If they ever do change the title from “Rapunzel” to “Tangled,” I would find Disney’s next CG movie a flop. But, if they leave the title, “Rapunzel,” the way it is, and the title logo that Disney created as well, then I would have high confidence that Disney’s next CG movie could be a huge success. So I say to Disney, “In the name of Floyd Norman, a retired Disney and Pixar animator, and Walt Disney’s ghost, I demand that you change that dreadful title back to “Rapunzel” at once, or else you will all become a disgrace to Walt Disney forever. And you will fall to DreamWorks Animation forever more.”

I understand why they called it "Tangled." Not just to get the boys well entertained, but there are scenes in the synopsis that have created an example of the word "tangled," such as the bandit, named Flynn Rider, who gets "tangled" with Rapunzel after she made a deal for her freedom. Flynn and Rapunzel's romance can be "tangled." Even Rapunzel's hair can be "tangled" as well famous for her 70-feet of golden hair or blonde either way.

I watched the teaser trailer of Disney's Tangled, it is very cool, but did not show the name of the story. Which means that Disney COULD, but that depends on their version of the story perhaps, change the title back, even though changing the title from "Rapunzel" to "Tangled" is official. However, on the leaked trailer before the teaser trailer that I have watched as well, it has revealed the title based on Disney's title change. It is really cool, but I do not have the taste buds on the new title that Disney made. In fact, I love the title logo that Disney made for Rapunzel; it is very beautiful, and entertaining. It makes me want to see it so much. But since they changed the title from "Rapunzel" to "Tangled," perhaps I could see it, but I would find it a flop.

To tell you the truth, I find that title, "Tangled," misleading, funny, but misleading. To me it is like watching a parody of Shrek, Hoodwinked, and Happily N'ever After put together. But I understand that Disney is sticking to one fairy tale by the Grimm Brothers, but I am afraid what they are doing is disrespectful to not only the Grimm Brothers, but to Walt Disney as well, because Walt Disney would never change titles on fairy tales. He probably does not care about people, like boys, who complain about fairy tales with girlish titles being too girlish, the only thing that Disney cares about is not only making dreams come true for FAMILIES by adapting fairy tales into animated movies, but to fulfill famous fairy tale writers who has shaped the world of entertainment for every family around the world.

Also, those boys need to "Dig a Little Deeper (according to the song from "The Princess and the Frog")," on the story of fairy tales with girlish titles, because what if Disney arranges the story to make it more interesting than typical? Maybe then, even though fairy tales have girlish titles, but it can have an excellent story for not just girls or boys, but for FAMILIES to enjoy, learn, and love. The only way that fairy tales could be too girlish, including the title, is if the story is too girlish. But through Disney's experience when it comes to adapting fairy tales into animated movies with girlish titles, they are all FAMILY. That is what makes Disney very special.

By the way, I have no problem with "The Princess and the Frog," that I saw. I give that movie infinite A+, especially when Dr. Facilier is a fun villain, evil, but fun. But I can say this, if changing the title is what Disney wants to do to get the boys well entertained along with the girls, it is their movie. But I have a little bit of a bad feeling that their next CG movie could be a flop based on the title change. But if they decided to change the title back to the way it is, then it could be a financial success...I hope.

One more thing, it is not the title that bothers boys, it is the story itself that is not strong enough. Some times, Disney probably accidentally made the story a little too girlish for “The Princess and the Frog,” than trying to make it a family type, especially when some of the characters that Disney has created are not receiving enough roles. My advice for Disney is that the next time they want to adapt fairy tales into animated movies; they should try to make the story strong to fit to the title based on the fairy tale, instead of changing the title.

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About Hanah Cho
Hanah Cho joined The Baltimore Sun in 2003, just a few years out of college. While covering everything from education to workplace issues to financial services, she also got married and became a first-time mom in December 2009. Now, she’s trying to juggle work and life demands without losing her sanity.

She lives in Columbia with her husband and infant son.

Kate Shatzkin authored Charm City Moms until June 18, 2010.
Follow @charmcitymoms on Twitter
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