baltimoresun.com

« Save on circus tickets | Main | David Letterman marries longtime girlfriend »

March 24, 2009

Are tween boys ignored?

disney

Liz Atwood's Tween Tuesday subject is boys: 

Is it just me, or does it seem when it comes to what’s going on in the tween world, it’s mostly about the girls?

Do a Google search of tween boys, you get 1.43 million hits. Search Google for tween girls and you come up with 2.06 million hits.

Allykatzz.com, a social networking site for tween girls, is joining with Carnival Cruise Lines to offer a mother-tween daughter cruise in August. The site and its parent company, AK Tweens, a research arm focusing on tween girls, are organizing a summit in Washington in October to "examine the minds, motivation and lives of tween girls, giving them a platform to share their thoughts and opinions on a wide range of subjects, and giving marketers, policy makers and parents a more thorough understanding of this enigmatic and highly influential demographic."

AK Tweens founder Denise Restauri says: "The influence tween girls have on nearly all aspects of consumer culture is only now starting to be fully realized and understood."

I can do without the marketing to tween boys, but when it comes to learning what tweens think, I hate for the boys to be left out of the picture.

Maybe that is changing a bit. Disney, which for years has focused its shows and music on the tween girl market, recently launched Disney XD, a "boy-focused" cable brand that includes TV and a Web site with themes of adventure, accomplishment, gaming, music and sports. My nearly tween son is still into Sponge Bob. My nearly teen son has moved on to crime dramas. We'll have to check this channel out and see if there's programming for both.

But I’m curious what you think. When it comes to entertainment and public discourse, are tween boys getting their due?

Photo: Kelly Blatz as "Charlie Landers," right, and David Lambert as "Jason Landers" on Disney XD's "Aaron Stone." (Disney)

 

Posted by Liz Atwood at 6:40 AM | | Comments (3)
Categories: Teens
        

Comments

I don't think tween boys are getting their due but I also don't think they really care. My 11-year-old son and his friends are into comic books and video games and could care less about shows on the Disney channel. All he wants to talk about is The Simpsons. I don't think boys are "easy" and girls are "hard" like some people say, yet I do believe that at least at this age, my son is pretty straightforward. Then again, who knows what the future will bring!

I grew up as a reluctant reader. Now I write action-adventures & mysteries, especially for tween boys, that girls and boys hate to put down. My web site is at http://www.maxbooks.9k.com and my Books for Boys blog is at http://booksandboys.blogspot.com

I also have a sports short story for tween boys in a new book called Lay Ups and Long Shots, published by Darby Creek Publishing. It's a Junior Library Guild selection.

My other books are all ranked by Accelerated Reader

Max Elliot Anderson

I blogged this today. Check it out:
http://bloggingboutboys.blogspot.com/

Jenny

Post a comment

All comments must be approved by the blog author. Please do not resubmit comments if they do not immediately appear. You are not required to use your full name when posting, but you should use a real e-mail address. Comments may be republished in print, but we will not publish your e-mail address. Our full Terms of Service are available here.

Verification (needed to reduce spam):

About Hanah Cho
Hanah Cho joined The Baltimore Sun in 2003, just a few years out of college. While covering everything from education to workplace issues to financial services, she also got married and became a first-time mom in December 2009. Now, she’s trying to juggle work and life demands without losing her sanity.

She lives in Columbia with her husband and infant son.

Kate Shatzkin authored Charm City Moms until June 18, 2010.
Follow @charmcitymoms on Twitter
-- ADVERTISEMENT --

My Maryland Family
Most Recent Comments
Photo galleries
Stay connected