Too much alcohol in Super Bowl ads?
Here's Liz Atwood with this week's Tween Tuesday:
Folks are still talking about the Super Bowl commercials. While the Clint Eastwood car commercial appears to be the most controversial ad this year, the Center on Alcohol Marketing and Youth (CAMY) is more concerned with the 14 million kids under age 21 who watched the Super Bowl and saw the alcohol ads.
Dr. David Jernigan, a professor at the Johns Hopkins Bloomberg School of Public Health who heads the center, opposes the tactics companies such as Budweiser use to market their products. Their ads often feature dogs and horses, making them appealing to kids, his group says. This year, one of the most popular commercials aired during the Super Bowl included Weego, a rescue dog who fetched beer for his owner. Budweiser is even donating money to rescue shelters for folks who click on the Facebook page and vote for the commercial.
My boys were among the millions who sat through all the Super Bowl ads. Did they have an impact? I don’t know. My kids seemed to like the car and Doritos commercials more than the beer commercials And while I’ve never drunk a Budweiser in my life, I’ll have to say it wouldn’t seem like the Super Bowl to me if I didn’t see one commercial with the Clydesdales. I missed the Weego ad, but Budweiser’s Prohibition ad gave me the chance to tell my 15 year old about the failed Eighteenth Amendment. It was one of those teachable moments.
What about you? Did your kids seem to notice the alcohol ads?










