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November 5, 2009

WCHH changes gears to all-hit format as Z104.3

Radio station WCHH-FM (104.3) changed format this week going to an Top 40 hits playlist. The story here is a fairly straightforward one of the former home to alternative music continuing to lose ratings ground to Baltimore's 98 Rock.

The Clear Channel station that is now packaged as Z104.3 will feature such artists as Britney Spears, Kanye West, Jay Z, Beyonce, Taylor Swift and Black Eyed Peas.

"Baltimore is one of the rare exceptions in top 25 markets to not have a CHR format. It is finally time for listeners to be able to hear all the hits in one place, and Z104.3 is the new home for those hits. Operations Manager Thea Mitchem has put together an amazing music intensive format that Baltimore has asked for and we know they will love." President/Market Manager Hartley Adkins says in a Radio Online report of the shift.

You can see and hear the station's new look and sound at online the www.z1043.com. It is in the midst of playing 10,000 songs commerfcial-free as part of the re-launch.

Posted by David Zurawik at 7:51 AM | | Comments (18)
        

Comments

Z,

Thanks for the radio link. Now I can listen to music while I blog and do my computer work. I know most of them by heart. Those are all the songs my teen girls listen too, so I hear them all the time.

booooooooooo

Z, you're becoming so famous you now have a radio station named after you....

I'm not sure this is the format I woudl pick, though. Ha. Z

Oh yeah great ploy... Alienate your entire listening audience by removing Elliot in the Morning and playing constant Top 40 hits (the same song played 4 times in one hour).

Kind of makes all that time building up an alternative music audience for 104.3 pointless now, because now we have another popular music station.

Gone back to 101.1, with the odd 15 minute traffic break on 98.9 (which is the most annoying morning show ever).

I 100% agree with Nick. I enjoyed the format of 104.3. I enjoyed Eliot. I will continue to listen to him on 101.1 - I only switched in the morning to 104.3 because I work in Hunt Valley and sometimes - weather depending - I couldn't get Eliot on my whole commute. I would rather listen to Eliot with some static that yet another Top40 station. You have lost a listener.

This is TERRIBLE!!!!!!! I cannot believe they would get rid of Channel 104.3.... which was the Best Radio station SINCE WHFS 99.1!!!! I was FINALLY so Happy to hear another Alternative Radio Station, but they now replace it with Another Top 40 Station!? We have Mix 106.5 For that! And to top it off 98 Rock's playlist is terrible. They play the same songs Over and Over again, with an older song only once in a great while.

I haven't been this upset since they did this to WHFS. We NEED an Alternative station like Channel 104.3! We already have a Ton of R&B/top hit channels... I think they've upset MANY listeners!

Plus... What about Elliot in the Morning!?? I listened to his show everyday! DC 101.1 Doesn't come in right up here in Baltimore, it constantly goes in and out and crackles!

Hey thanks Beth, I had no clue of the switch over until the evening communte yesterday was filled with sounds of 'Hit Music'. I thought it was a one off special until Elliot in the Morning wasn't on the channel this morning...

My Fiancee switch over to Baltimore Rock, until I in a fit of annoyance after listening to same (boring) shtck from the same old tired morning presenters for 5 minutes (yes I lasted that long) retuned the radio to DC101.1

I am fairly lucky as I get the show loud and clear during my commute, which I am glad about because Baltimore Rock is one tired station to listen too.

The only problem I have now is flipping back and forth for traffic reports, but its not biggie.

Watch Z104.3 disappear completely as it struggles to find another audience in a very crowded marketplace. But hey... At least it cuts costs, right?

I use to live in the Baltimore area and when I moved to Texas I streamline Channel 104.3 and use Channel 104.3 iheartradio on my iphone. When I woke up this morning to hear Elliot I heard top hit music, I was like WTF, had to find DC 101 on iheartradio to get me going. I’m a DC 101 fan and was so happy that Channel 104.3 was up and running. 98 Rock is so lame and boring and their playlist needs to be updated. The local rock station here in Texas is a bore too so I plugged in my iphone and listen to Channel 104.3, well thanks to the radio gods for DC 101. Bring back Channel 104.3!

I have utterly no radio station brand loyalty. In my car I habitually switch between Jack, Channel 104.3, 98 Rock, The Bay and DC101 until I find a song I feel like listening to. Morning drives are no fun because no one actually plays music.

I found myself stopping on 104.3 most often, especially on the evening drive when 98 Rock is having yet another interview with someone I have no interest in hearing talk. Last night I lasted one song on Z104.3 before I replaced it on my dial with, of all things, the serene classical WBJC, which, with its soothing strains, is probably good for traffic jams anyway.

Guess now the go-to station will be DC101, which seemed to have more or less the same playlist as Channel 104.3 anyway, to the extent that late at night they had the exact same set list separated by about five minutes. Unless I'm in Hunt Valley. Then I'm stuck.

As I posted on the EITM blog, 98 Rock only plays hair bands and nickelback. And I'm not a stoner so the constant 311 on DC 101 is not appealing to me. Channel 104.3 filled a nitch in the formats, playing some amazing alternative from the 90's and 2000's. Channel 104.3 hosted the Gin Blossoms at powerplant live a few months ago, when was the last time you heard them on the radio? I am sick of 98 rocks corporate sound and disturbing obsession with a genera of music that should have died with the 80's. During the last few months 98Rock must have felt some pressure and started playing a few songs from their lackluster alternative playlist, this in my mind is proof that there is enough of a demand for such a station as 104.3, regardless of what the ratings say. There's an entire demographic that is now without a radio station.

The only decent radio station in Baltimore bites the dust...

I like the kind of music z 104.3 plays. Please just stop playing the same songs over and over again. Please get more of a selection. More people will enjoy this.

This is terrible news. I thought they had the best playlist out of DC101, 98Rock and 104.3. I guess Baltimore is content with boring generic top 40 crud.

The only radio station worth listening to in Baltimore is 89.7 WTMD.

Ditto. WTMD is really the only music station in town worth listening to for more than five seconds.

11:05am - Lady Gaga "Paparazzi"
12:10pm - Lady Gaga "Paparazzi"

Sorry, but this is a waste of airspace. Just another zombie automated station run by consultants clogging the air - their new slogan More Schlock Less Rock.

Wonder why people don't listen to radio? Here's your answer.

Thankfully we have some really interesting college radio stations in town.

I'm not too surprised since I prefer 98 rock to 104.3 but it seems all radio has been disappointing lately. I can't even count on 103.1 anymore. Plus, there are no hit stations here (106.5 is not really a hit station) and it is slightly more dance and hip hop oriented than 99.5 which likes to play Taylor Swift and Miley Cyrus every half hour.

EM--You'll love 89.7

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About David Zurawik
I've been The Baltimore Sun's TV critic since 1989. My writings on TV and media have appeared in such publications as TV Guide, Esquire magazine and American Journalism Review. I have a Ph.D. in American Studies from the University of Maryland, College Park, and an M.A. in specialized reporting (on popular culture) from the University of Wisconsin. I'm the author of The Jews of Prime Time (Brandeis University Press), a look at 50 years of Jewish characters and identity on network TV. I have also been with WYPR-FM (88.1) radio since 1994 and can be heard Thursday mornings at 7:30 doing a weekly "Take on Television" report.
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