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September 25, 2009

CBS News poll says President Obama TV blitz failed

The last two weeks, I have taken some heat from commenters who disagreed with my assessment of President Barack Obama's latest TV blitz.

They disagreed with my characterizations of his performances on "60 Minutes," several Sunday morning talk shows and "Late Show with David Letterman" as being "lackluster," "uninspired" and marked by him saying the "same thing over and over and over" without much impact. I saw the blitz as a misguided attempt to regain control of the health care debate by simply appearing again and again and again on TV. I said it seemed as if the president's "TV magic" was gone.

Oh no, the president was "charming" and "convincing" and "totally effective," supporters and some other TV and media critics said.

And now comes a "New York Times"/CBS News poll that says the TV blitz was essentially a failure in terms of informing and convincing viewers of supporting the White House plan for health care reform.

Here are the operative paragraphs from the "Times" story on the poll:

The poll found that an intense campaign by Mr. Obama to rally support behind his health care plan — including an address to Congress, a run of television interviews and rallies across the country — appears to have done little to allay concerns.

Majorities of respondents said that they were confused about the health care argument and that Mr. Obama had not done a good job in explaining what he was trying to accomplish.

Just to be clear: The story says that the president "had not done a good job in explaining what he was trying to accomplish." You have to wonder if all that time in front of the TV cameras could not have been used more wisely in an effort to secure health care reform -- perhaps, with the president personally "working" members of Congress.

This is a serious issue -- the president and his team thinking the way to govern is to be on TV all the time. Hopefully, the failure of this latest campaign, which was built on a steady diet of hardcore TV stumping, will lead them to re-think the matter about how best to lead the country in this time of crisis.

 

 

Posted by David Zurawik at 5:54 AM | | Comments (12)
Categories: TV and Politics
        

Comments

The only interview that the president has given recently that came even close to was the CNN John King interview. He seemed to get a little more out of the president. The "60 minutes" interview was useless I thought. I have not gotten any solid answers from the TV media blitz. The worst was the David Letterman and I know that is late night and not supposed to be a serious interview, but it was downright boring I thought. Maybe the president could bring this 1000 page healthcare bill to the table and have the members of congress from both sides explain to us exactly what each section is about. I read some of it particularly the part about the "death bill" and once you read it you get a good understanding that it is not a "death bill", but a living will, which we already have in place in healthcare anyway. But I really should'nt have to sit down and tediously read the whole 1000 pages that is what I pay the people in congress and President Obama to do inform me about the issues so that I can feel comfortable in my decision. Come on, he can do better.

I was not impressed at all. I wrote Roger Wicker and Gene Taylor from my area about my concerns on health care reform.
President Obama gets great ratings on me for the yackety yak yak- he has that down. But he is getting a D- from me on content....Where is the beef, Mr. President is my question?

Like I said a long time ago. Obama needs to shut up and go to work like the rest of us.

He's made to look like a clown at the UN chairing a security council that found Iran has another nuclear facility that nobody knew about.

He talks about putting people back to work, but nobody is back to work yet.

He talks about winning the war we should have been fighting in Afghanistan only to see troops get slaughtered in record numbers under his strategy.

Considering we continue to bleed more casualities of war and the economy, I think he needs to wipe that big hollywood smile off his face for every show he goes on.

Z I was just looking around this web page. Am I correct it is your 1 year anniversary of this Blog here? Happy Anniversary.

I found this blog when the Jon and Kate divorce was announced. Anyway, looking back at the Sept 2008 blog...I am amazed at the coverage Palin got. Even though I am a democrat I like her. Wish she would not have given up her Governor's seat. Can't help but think today maybe we would have been better off with the Mccain/Palin ticket. My President won't get a clear plan paved out there just wants to blab blab blab.

Hi Irene, Yes, I did start this blog last September. It had been a year. I love it. And thanks for the Happy Anniversary wish. Z

Maybe he should have spent more time on Afganistan rather than trading jokes with Letterman. Five more US troops died today!

Irene and Sherry T., I feel your pain, and although I didn't catch the entirety of Obama's recent scattershot T.V. "blitz" on healthcare reform, it appears that style largely trumped substance in the final reckoning. Basically we Americans (well technically I'm still Canadian...Oops!) are no more enlightened on this critical issue as to how the new proposed healthcare reform initiative impacts us, than we were three weeks ago.

Irene, you fittingly resurrected that memorable octogenarian, Sarah Peller's classic query, " Where's the beef? ", and I'll tell you 'where's the beef' .

'The beef' is smack-dab here among the legion of middle, lower, and under-Class Americans who want coherent , meat-of-the-issue answers, NOW.

Our prime 'beef' is squarely w/ Pres. Obama (and his Administration) who continues to obfuscate, pose, and dance around the issue of healthcare reform, and never clearly explain the nuts-and-bolts of the 1000-plus-page official proposal in terms that the average U.S. citizen can comprehend.

As I've stated in earlier commentaries on this site, it's almost like Obama's recent in-your-face, 24/ 7 media barrage is an attempt to win over the disillusioned constituency of folks who originally voted him into office, as if he's already campaigning for his second term, while he's actually floundering in many key areas, less than a year into his initial four-year term. Seems like an on-the-hustings, slightly desperate political strategy to me.

Perhaps we are being too critical of a well-meaning, but over-challenged Pres. Obama, and lately have been too quick to judge at this relatively early juncture in his Presidency. But times are tough for most Americans, and our hopes for a new political order in Washington were sky-high at the outset of Obama's assuming office in January. Yet now, the early luster, and some of that optimism and hope seems to be fading.

Admittedly Obama has inherited a lot of negative baggage from the lackluster, ineffectual Bush Administration, and he's faced immense challenges on both the domestic and foreign fronts from the outset. It appears that Obama's political fortunes, and I dare say the fate of his Party, hinge largely on the ultimate efficacy of the new healthcare reform initiative, plus how he handles the thorny dual-issues of the U.S. pullout from Iraq, and the continued deployment of American fighting-forces in Afghanistan.

Most agree that Obama is a man of unbounded intelligence, confidence, silver-tongued eloquence, and good-intention. Now he must translate these admirable assets into effective governance. His political fate virtually depends on it.

We've had enough of the BULL, now it's about time for the BEEF, i.e., the substance. (Now if that last statement isn't an oxymoron, I don't know what is. HA! HA!)

Keep the faith!

ALEX

Amen to your statement as to where the beef resides. Thanks. ALEX. Z

"will lead them to re-think the matter about how best to lead the country in this time of crisis". What time of crisis? Are there riots? Wars? Starvation? There is no crisis - the health care debate merely a cover about how to redistribute income from those who invest and work, to those who don't, no matter how Obama tried (and failed) to spin it on TV.

Yes I have been telling my wife from the very beginning That Obama makes a pretty talk but never really says anything.

Ok Donnie welcome to the world of blog. (he's my hubby)I know you said from the start Pres Obama gave pretty speeches.

Alex thanks for your post. I love to laugh and enjoy your posts alot.

But, Theo sorry but I have to just disagree with you.
We do have a healthcare problem in America.
Everyone in America is one illness away from being bankrupt.
Costs for healthcare are out of control.
Insurance costs are out of hand and preexisting conditions stop people from getting insured sometimes.

I work each day. Not, every employer can afford to insure their employees. I just want reform in healthcare so that I can purchase my own insurance so I can stay in the job that I love to do and was meant to do.
I do not know what the answers are but Obama needs to stop with the pretty speeches and get our legislative body to work and reform it so it is fair.

Hi Irene, Thanks. I think you speak for a lot of Americans with this comment. PS Please see the post I just put up on C-SPAN radio coverage of health care debates. I think you will want to give C-SPAN radio a try -- but will be disappointed in what I have been hearing in Senate Finance Committee broadcasts. Z


ALEX and Irene,

Great comments. I like "where's the beef ALEX a lot. Maybe the president is overworked and I agree he did inherit a lot of debt and problems he did not create. I just need him to get with the program now and face the issues and give us some real answers on how to move forward. Has the stimulus helped? I am not sure. Healthcare is a big question mark in my book. I need explanations on how we are going to afford it, how we are dealing with preexisting conditions, although I think he has said those will not be a concern. How will the insurance companies that are private stay in the game if we go with his reform? A lot of questions. I think I would like to interview him. Good point Irene about the pretty speeches.

Thanks Z. I have to work a couple night shifts this week for my PRN job. I saw C-span this week and they were showing a glimpse of Senate Finance committee meeting in progress. My 5 min look at it gave me an instant impression that we are in for an uphill battle.

As was pointed out during Obama's address to Congress -- he's a liar. Since that address he has done nothing but continue to lie. It just came out on the news today that taxpayer funded healthcare for illegals is definitely part of the bill (along with taxpayer funded abortion on demand). He fooled a bunch of fools ... back in November but now the bloom is off the rose and his lies aren't being swallowed as easily.

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About David Zurawik
I've been The Baltimore Sun's TV critic since 1989. My writings on TV and media have appeared in such publications as TV Guide, Esquire magazine and American Journalism Review. I have a Ph.D. in American Studies from the University of Maryland, College Park, and an M.A. in specialized reporting (on popular culture) from the University of Wisconsin. I'm the author of The Jews of Prime Time (Brandeis University Press), a look at 50 years of Jewish characters and identity on network TV. I have also been with WYPR-FM (88.1) radio since 1994 and can be heard Thursday mornings at 7:30 doing a weekly "Take on Television" report.
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