HGTV’s fourth season of Design Star premiered July 19, and of the 11 designers featured, only one was from the East Coast.
Tashica Morgan, a 29-year-old from Bowie, Md., entered the show on a whim, after the prodding of her husband, she said. Morgan had been designing her whole life, but said she thought the idea of her on Design Star was "far-fetched." However, Morgan has made it through two challenges of the show (despite some setbacks with a torn duvet and duct-taping curtains to a ceiling), and will be in the upcoming "white wall" challenge, airing Aug. 2 at 10 p.m.
In Design Star, designers compete to have a TV show on HGTV. In the first challenge of the show, Morgan, and another designer, NataLee Callahan, chose to renovate the master bedroom in Hollywood style. Morgan and Callahan’s designs fell flat, but Morgan made it through the cut. In the second episode, the designers split into teams, and were assigned to design kitchens. Morgan’s team was led by Amy Sklar, whose TV show was "cancelled," after her team lost the kitchen challenge.
Features department intern Kayla Cross caught up with Morgan today in a phone interview to discuss her design career and ambitions, outside of the show.
When did you first start designing and why?
I actually don’t know when specifically. It’s been something that I’ve always done pretty much since I was a kid, but I didn’t know that that’s what it was being called. It was actually designing. So I think it was something that was kind of innate from the beginning. And as I got older, it became more of an understanding and I started mastering it. So back in under grad ... I started playing around with it in my home. And then friends and family members they saw it, and they’d just say "Hey, what do you think I should do here?" So I want to say my early college years is when I became pretty design-focused, but I’ve always had a natural interest for it, so that’s why I’ve always done it. ...
How do you think your experiences growing up affected you and your design style?
I’ve grown up in a lot of different places. I’ve grown up in the West, I’ve grown up in Fairfax County. ... So kind of seeing a wide spectrum of different living styles and communities and just influences of how home and community living is. It gave me a wide spectrum and kind of a broad outlook on how you can live in any type of environment and make it a chameleon setting for you. Because this is the D.C. Metropolitan area, I would say we definitely have some really eclectic and a variety of styles. It’s not one specific style, like as if you were going to Texas you know you’re in Texas because the designs are some traditional characters that attribute to that Western Texan style. But in D.C., you just never know what you are going to get. It’s really a matter of the lifestyle of that person.
Who or what influences your design the most?
My influence comes from what more than who, and is going to be fashion. I get a lot of my cues from what’s going on in the fashion world, especially colors. Usually colors dictate your design, believe it or not. It’s just a matter of whatever the market is pushing. And usually fashion sets the tone for colors which obviously influences other worlds. When it comes to design, sometimes depending on the sofa, if yellow is the color, you’ll get a yellow sofa. Then you start to change your design as far as what would go well, as far as the style, with the yellow sofa. So maybe a little bit more modern, more contemporary.
What made you want to pursue a career in design?
I got to a place where it was like a make-or-break deal. I really was unhappy with what I was doing. I had been in the law arena for about seven years almost. I majored in pre-law undergrad. I worked for judge advocate general, which is JAG, at the Pentagon. I used to work for Air Force JAG. So I was always surrounded by law. Then I went to work for the circuit court, for a judge, and then I went to work for some attorneys at a private firm. I just kept bouncing around in the legal world thinking that I would find my niche. I finally came to a place where I just hated it, and I mean that. Every day I would dread getting up, all I wanted to do was look at home design magazines, play around with paint, go to a thrift store, get a piece of furniture, break it apart and try to build it. I just came to a place where I was like "You know what? I’m just going to do it. I’m young, I don’t have a family and children yet, so I’m in a position where I can take those type of risks." I just stepped out on faith and God led me from there.
What prompted you to apply for Design Star?
Actually, my husband prompted me. He is like my complete No. 1 supporter and fan. He’s the reason why I even have the confidence I do, because of his energy and his inspiration to push me and motivate me. We watched the show for the past three years. We were big fans of the show. And every year he would say, "You really should be on that show." My best friend was right beside him and said, "Every time I watch HGTV, Tashica, I see you on there. You have it. You have the design, you have the energy." One day my husband he just gave me the application, he’s like, "You’re going to do it." That’s the rest of the story.
What was your audition tape like?
Everything was last-minute because I was really hesitant and nervous. It felt kind of far-fetched. I’m like, "Yeah right? Me auditioning for Design Star?" So I finally got the application together, and it was like the week it was due. Deadline crunch time. And they wanted a portfolio and all this stuff. My husband was like, "You know we have to do this tape." ... I got all prim and proper: put on some makeup, did my hair. We just pulled out the little digital camera and it has a video feature, and we just started recording. It was all first take. We didn’t take a second or third, it was on the first take and I just ran through it. It was real amateur. ... It was all over the place and bloopers.
What was your initial reaction when you got the call and realized you were accepted?
It was the craziest thing. First of all, I forgot. I completely forgot I had auditioned because some time had transpired before they called. I originally submitted my audition and my portfolio back in October. ... I got a call Dec. 5. It was one of those calls where I looked at the phone and didn’t know the number, so I didn’t answer the call. So the next day, I checked my voice mail and it was like "Hi, Tashica, this is so and so from HGTV Design Star ..." and I was not even paying attention when I heard the voice mail. I was like, "Oh, it’s a telemarketer." And I was like, "Wait a second," so I replayed it, and I’m in my car and I pull over and I start screaming. I was in complete awe. I was like, "Yeah right, this is not happening to me!" And it really was, it really did happen.
Of the two episodes already aired, which room was your favorite?
My favorite has been the first one obviously. I say obviously because that was more of where I have free reign with working with a designer that was on the same page as me, and we really had the same style as far as doing something that had a story line. Because we’re in Hollywood, it was so cool, we were like, "We have do something Hollywood." And Hollywood is all about the glitz and the glamour, so that was our whole design. I just thought that was so awesome, to try and interpret that into the room.
How would you describe your style?
People ask me that all the time now that I’ve been on Design Star, and it’s so funny because no matter what, I can never nail it down. ... I’m kind of all over the place, just like my personality. ... But I always like to have a feminine touch to it. Because of my personal style, I always try to influence that. I love world influence, like Asian influence and Caribbean influence. It’s very eclectic. I like to define it as bohemian eclectic, with a little bit of feminine on it.
What is your favorite room to design, and why?
That’s been changing. I love designing studios. I like those spaces where there’s no walls. It’s where you have to define the zones and the living space, the office area, the dining area. I think those are the best and the fun rooms to design ... the sky is the limit or what goes where ... I love to design studio spaces because those are the rooms where you create it, you define what the room is.
What are your ambitions for your design career?
I have a lot of ambitions. Especially after doing [Design Star], I really am on fire, I feel like God is changing things for me, whatever my passions are. Right now, professionally, I would definitely like to own my one-stop-shop for design service, where you can come in and you can get any type of design assistance from construction and contracting to paint, to color specialists, to an upholsterer or seamstress. Whatever you need, you can come through me and I’ll have a team that will be able to provide it all. On a personal note, I would love to mentor those who are interested in doing something in the design world, especially young African-American women. I really have a special interest in them because I come from a background where I didn’t have any role models to look up to, and I definitely would’ve appreciated it if I did. I know that if I were to go and talk to someone, and that I have same like-mindedness with them, they’ll be more inclined to listen, open up and want to do something with it. So between my professional ambition with having my own firm, and having an impact on children in the community that are just interested in [design]or may not even know about it, because I didn’t know about it. It’s kind of something that was supposed to happen to me, but I feel if there was more exposure to those who don’t know about it then maybe they’ll find interest in it, and do something with it.
What’s the first thing you think about when designing a room?
The first thing I think about is the layout. Space planning is huge. It has pivotal impact, as far as the dynamics of how the space even works. Where you place the sofa can tank the whole mood of the living room. How you have your desk in the office can tank the dynamics of whether its an interactive office space or if it’s more of a library-type of study area. I really take pride in my space planning and the floor plan layout.
What do you love most about design?
I love the fact that it’s whatever I want to do. I work at Ethan Allen, and yes, I have a supervisor and I have someone that I report to, but at end of the day, you really are your own boss. It’s your business. No matter if you work for someone else, or you work for yourself. Whatever you do with it, it what’s going to be the outcome. ... I think that’s in a lot of place, but in design it’s so much easier to run with it. It’s whatever creative thing that you can do and if it’s possible, it can be done. No one can say no if you think you can prove them otherwise. I love that. I love being a designer for that.
Does your love for design expand past interior design into other areas?
I also play around with graphic design. I love doing invitations and doing fliers, and any type of paper media. I’ve been playing around with computers a lot, and I’m actually interested in taking some graphic-design courses. I love Photoshop. It’s my favorite program, it allows me to show elevation to my clients so they can see face on how their room is going to look. Playing around with that kind of got me into graphic design. My husband, he’s in IT, so we’re always competing and challenging each other. ... I think that’s my second love, because I can be in front of a computer all day as well and play with a design on the computer, and then go into a client’s house and show them everything I did on the computer for them.
Everybody talks about how your life influenced your design, but how has design changed or influenced your life?
I think design has made me a happy person. Simply put, I am a happy person because of design. ... You really are expressing yourself, and it’s a really healthy lifestyle when you can express yourself through your work. I think that every person should have that opportunity, whatever it is. I can testify that because I can express myself through my job, through my design, it’s such a healthy relief. It’s kind of like a therapeutic outlet.
Do you have any advice for amateur designers or homeowners who are looking to spruce up their homes?
I consider myself an amateur, so I think that’s really funny. I am so young in this. Professionally speaking, I want to say I’ve been doing this maybe five years. But at the same time, I have so much to learn. ... The one thing you could do is never waste time. Time is so precious when it comes to excelling in your craft. The next person is going to take your opportunity if you’re not working on your craft. If it’s taking classes, if it’s getting that sketchbook. ... I carry my sketchbook everywhere I go. I will never forget my first professor in my masters program. He said you need a sketchbook, and I was like "for what?" Now I get it because you really don’t want to let that idea go. That is probably my number one suggestion, taking classes, getting the proper technical instruction. Take risks when people ask for your advice.
What do you love to do when you’re not designing?
I love to dance and sing. In fact, I’m part of a dance company in D.C. called Joy of Motion. And I’m really big into hip hop dance. I used to coach cheerleading, so that’s another thing. I don’t know if it’s part of my creative spirit, but I love to dance. When I’m not dancing, I’m always singing. I actually was raised in a church and was part of gospel choir, I’d do solos. It’s very spiritual for me, and I’m a very spiritual person. Those are my pastimes, singing and dancing.
How do you think your spiritually is reflected, if at all, is reflected in your style?
It more reflects in my practice and how I deal with clients, more so than actual design. I really believe in being honest and genuine with people. I’m a big believer that you have to just treat people right, and not just do whatever to get by. That’s the one thing about being a designer that is a double-edged sword. Because you have complete reign, you can do things, twist things around and manipulate the situation because you’re the professional. Whatever you tell your clients, they trust you. They believe whatever you say. If you tell them this is going to work, or this is how much this costs, they’re going to believe you. I think my spirituality is more my person and how I practice and how I work with others.
Can you tell me more about your nickname Talko?
If you haven’t figured it out yet, it’s because I talk-o lot. Which is so corny, I hate saying that, but it’s true. I’ve always been a talkative person, since I was a little girl. ... I was never fearful of talking. Even when I was little, like a toddler, my grandparents always tell me how I would come in the room and say, "We need someone watching us, we’re in here by ourselves." When I got to high school, this guy he’d go, "hey talk-a-lot, hey talko," and it kind of stuck. My grandparents hated it ... I thought it was cool and funny. Before you knew it, my grandparents started calling me Talko, all my friends. Even my co-workers at one point, a lot of people didn’t know my real name until recently.