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February 27, 2009

Judging a beer by its bottle

Rogue IPA

 

Rogue Imperial IPA has won the title of best-looking bottle of beer. Technically, this 750-milliliter black ceramic vessel of Imperial India Pale Ale just won a gold medal at Beverage World's 12th annual Best in Beverage Packaging contest.

This made me wonder, do I judge a beer by its bottle?

I confess I liked the feel of the old Michelob beer bottle. Also, I was irritated recently when the bottles of Pilsner Urquell would not fit on the top shelf of my fridge. They are, it turns out, just a hair taller than normal bottles.

Then again, some people are attracted to the stubbies, the sawed-off bottles, like the 7-ouncer from Schoenling Little Kings.

What are your feelings about beer bottles? Does the shape or color affect your purchase? What are your favorite bottles? What are the ones you hate?

I recall battling a bottle that had a " wide mouth," about as big as a half-dollar. Might have been Falls City, brewed in Louisville, or Weidemans from Newport, Ky. It had a foil top you pulled off. Anybody remember this bad bottle?

 

Posted by Rob Kasper at 8:09 AM | | Comments (9)
        

February 26, 2009

Goat beer is here

Bock poster

Yuengling is releasing a Bock Beer, on tap. It is actually a re-release, as the brewery is resurrecting its long-ago practice of releasing the dark lager in Lent.

The beer, again available only on tap, is described by Jim Helmke, manager of the Yuengling brewery in Tampa, as having " an alcohol content of just over 5 percent by volume and good foam and cling. It is a modern beer with a distinguished past."

I was wondering why Bock beer always has a goat in its logo. There seem to be several theories,  explained on a Web site called NoRelevance. They range from mispronunciation of the name of the European town known for the beer, to the idea that the beer, like the goat, has a "kick."

What story did you hear about why Bock beer almost always has a goat on its label?

Anyone tried this Yuengling Bock?

Where did you find it?

 

Posted by Rob Kasper at 11:35 AM | | Comments (5)
        

February 25, 2009

Craft beer still bubbling

Amid the daily dose of grim economic news, there is some sunshine.

Craft beer sales in America are continuing to climb. From 2007 to 2008, estimated sales by craft brewers were up 5.8 percent, the Brewers Association announced this week.

When compared to prior years, when craft beer sales jumped by double digits, the rate of growth has slowed. But these days any upward economic movement is a plus.

Usually the only beer numbers I focus on are how many beers I have downed, and what is their ABV. But the craft brewers release and a Gallup poll from last summer have some interesting things to say about beer trends.

Here are a few:

* While craft beers sales rose again last year, they account only for 4 percent of U.S. volume.

*Imports sales dropped last year, as did sales of the nation's top 10 brands.

* Age matters. Beer, according to Gallup, is  the preferred alcoholic beverage, 42 percent to 31 percent, for Americans of legal drinking age. But when you break out age groups, beverage preferences change.

* Beer rules in both the 18-29 age group and the 30- 49 group.

* Wine, however, is the first choice in the over-50 age group.

* Spirits are the second favorite beverage among the young segment, the 18-29 age group. Wine is the backup beverage for the 30- 49 age group, and the 50-and-older segment chose beer as their second fave.

This poses several  questions:

What is your favorite backup beverage?

Have your tastes changed as you have aged?

Posted by Rob Kasper at 8:56 AM | | Comments (3)
        

February 24, 2009

From the beer blogs - can we afford beer?

Greetings all. I'm Steve Sullivan, a colleague of Rob's who made a guest appearance in this blog last year following the mob scene that was the Beer, Bourbon and BBQ show at the fairgrounds.

Rob has invited me to guest post from time to time about what's on the minds of kindred beer bloggers.

Beer blogs, like beers, come in many varieties. And, again like beers, some are swill while others are extraordinary. My job is to be your designated driver as we go blog-hopping through the best of what's out there.

One of my favorites is a testament to truth in advertising - A Good Beer Blog. The blogger is Alan McLeod, a 40-something from Ontario, Canada. Rob has had a link to McLeod's blog for some time, and with good reason. The blog has great breadth, offering reviews, news, a little science and some occasional philosophical ponderings.

Among the questions rolling around McLeod's head last week was, as we sink deeper into receession, is beer an affordable luxury? Although he doesn't arrive at an answer, he does lay out some thoughtful principals to consider.

Check out A Good Beer Blog and while you're there, offer McLeod some kind words to help pull him out of his recession dread.

And if you have suggestions for Rob or me about other beer blogs we should be visiting, by all means let us know.

Posted by Steve Sullivan at 6:00 AM | | Comments (3)
        

February 23, 2009

Beer and chili

I ate a dozen types of chili yesterday at the the Grand Cru shop in Belvedere Square, and got very thirsty.

Nelson Carey, the proprietor of the wine shop and bar, came up with idea for the event as a way to add spice to winter afternoons.

When I got there at about 4 p.m., the place was buzzing. I tossed my $3 fee in a basket, and started taking samples from the 12 entries, warming in stainless steel pots. Tasters shared opinions and then voted for their favorite. The competition was open to all comers; many of the entrants were employees of Grand Cru or of other shops in Belvedere Square.

First place ended up going to chili number 2, a spicy, hot number prepared by Matt Carroll, a Grand Cru staffer.Other winners were  Jonathan Schuyler maker of  chili number 8, and Jeni Paik, with chili number 4. 

Eating chili, of course, necessitates drinking beer. Carey drew a glass of North Coast Scrimshaw Pilsner for me, one of several beers the establishment has on tap. The bitterness of Pilsner stayed right in there, and stood up to the flavors and occasional fire of the chili.

I liked it so much, I bought a second glass,

What is your favorite chili beer?

What's your favorite chili?  Do you put beer in it?

When eating chili, do you put lime in your beer?  

Posted by Rob Kasper at 11:26 AM | | Comments (4)
        

February 20, 2009

Beer drinker of the year

This weekend at Wynkoop Brewing Company in Denver the 2009 Beer Drinker of the year will be chosen. The field has been narrowed to three contestants: a prosecutor from Oregon who has visited 93 breweries, a software engineer from Colorado who has 16 taps in his basement, and an airline pilot from Georgia who has tasted beer in every country in Europe.

According to the Wynkoop Web site, the finalists will be grilled by a panel of previous Beer Drinker of the Year winners and national beer experts. The judges, wearing traditional jurist wigs and robes, will challenge the finalists with difficult beer questions, and then choose this year's winner.

Marty Jones, contest pr man, told me these are some of the questions prior winners have faced:

What beer would you serve Dick Cheney just before you went hunting with him?

If you were a beer, what kind of beer would you be and why?

Name the Trappist breweries of the world.

The winner gets free beer for life at Wynkoop and a $250 tab at his, or her ( a woman won in 2007) favorite pub.

If you were a judge, what questions would you pose to the contestants?

Contestants are asked about their "philosophy of beer." What would yours be?

Mine, I think, would be keep it cold, flavorful and flowing.

Posted by Rob Kasper at 9:06 AM | | Comments (1)
        

February 19, 2009

Even the French love beer

You know the beer movement is gaining traction when French restaurants, like Petit Louis in Roland Park, start serving flights of beer.

That happened this week. Wednesday, the restaurant bar began pouring 3-ounce samples of four beers ,  La Fin Du Monde or “The End of the World” from Unibroune of Quebec;  St. Feuillien Triple from Belgium, Maudite “Damned” from Unibroune and "Celebrator" Doppelbock from  Brauerie Aying of Bavaria, Germany. 

I was the first customer to put down $15 and sip the four samples.  The labels of each beer, along with tasting notes, were printed on a sheet of paper. Each glass of beer rested on its appropriate spot. This is smart, because believe it or not, in a tasting, keeping track of which beverage is in which glass can be slippery.

My favorite was the La Fin du Monde, a triple Belgian ale, that was exceptionally well balanced with just the right citrus notes. It had a champagne-like effervescence and hid its high alcohol by volume, 9 percent, very well.

It went well with the pomme frites, one of four $5 appetizers the restaurant is serving with beers.

The Celebrator Doppelbock was, in my opinion, the most approachable of the beers, with rich malt flavors. The  St. Feuillien Triple also had pleasing malt, and went well with pomme frites -- but then again, everything goes well with French fries. 

The spiciest and hoppiest of the beers was the Maudite, a strong red ale with ginger and brown sugar notes.

All in all, standing at the bar, sipping fine beers and nibbling on fine French fare was pretty nice. You could say it was an All-American experience. 

The beers will be poured  5 p.m.-9 p.m. in the bar on weeknights. One more thing, you get to pick your favorite beer, and are rewarded with a full bottle of your fave.

Anyone else familiar with these beers?

Anybody feel funny about drinking beer in a French restaurant?

Does this mean the beer movement has arrived?

Posted by Rob Kasper at 10:49 AM | | Comments (6)
        

February 18, 2009

Hops in the backyard?

In his post a few days ago, Charlie from Denton raised the prospect of growing your own hops.

I remember visiting a fellow, a city fireman I believe, who had covered the front of his Lauraville home with hop vines. They took over the front porch. Like kudzu.

Not sure his wife approved.

Anybody try growing your own?

What varieties thrive here?

Do you actually get to harvest them and put them in beer? Or is just for looks and the thrill of growing hop vines.?

 

Posted by Rob Kasper at 11:05 AM | | Comments (8)
        

February 17, 2009

Big basketball bodies, big beer

Watched Pittsburgh's victory over Connecticut in men's basketball last night. What a tussle! The action away from the ball looked like a "wrasslin" match.

Those big boys know how to use their bodies. Both DeJuan Blair of Pittsburgh and Hasheem Thabeet of U-Conn have a future in the NBA. Either there or the WWF. Looking forward to watching those two teams in March, when the madness begins.

In an effort to match my beer with the style of play, I sipped a Samuel Adams Double Bock. It too is very big. The label claims there is enough malt in this brew to make a loaf of bread. The ABV is a whopping 8.8 percent.

If you did put a straw in this beer, it might stand up. Yet it goes down smoothly. Nice malt flavors, firm but not sweet. You don't have to be a fan of Dopplebocks and big bodies to like this beer, but it helps.

Anybody else watch this game?

Taste this beer?

Is there a love/hate thing going on out there with Doppelbocks?

Posted by Rob Kasper at 11:26 AM | | Comments (4)
Categories: Brew reviews
        

February 16, 2009

Gardening and beer, a natural pairing.

Yesterday I tossed around a lot of horse manure.  No, I was not writing, or sitting at a bar offering opinions.  I was gardening.

I was preparing the soil,  a central, if sluggish, part of the vegetable gardening processs. Horse manure is "natural" fertilizer, which, when applied to the ground in the winter, can lead to fat, juicy homegrown tomatoes in the summer.

Malcom Gladwell has documented in his well received book "Outliers" that  no one succeeds in life's major undertakings without help.  So to secure the horse manure I relied on John Polhemus.

 John is a man who has tilled the soil both as commerical grower and recreational gardener for almost 40 years. I had just finished reading Verlyn Klinkenborg's column in yesterday's New York Times, praising the value of allying yourself with an "old gardener," when John rolled up to my house in his pickup truck.

Not only did John have a "real truck," with a stick shift, and a rusted crescent wrench sticking out of what used to be the glove compartment, he also had another prized commodity in urban agriculture: a source of horse manure.

John  had once served as security guard at a stable where some Baltilmore arabbers, vendors who sell produce from horse drawn carts, keep their animals.

John easily navigated his truck to the stables, a spot tucked under an overpass in a West Baltimore labyrinth of dead-end streets and rail sidings. There he was greeted warmly both by Charlie, the stable keeper, and the horses.

Soon we were standing in a gardener's equivalent of "high cotton," a dumpster loaded with horse manure and straw. As we shoveled "the goods" into the pickup, horses frolicked in the fenced yard.

Once the truck was filled with our steaming cargo, Charlie cadged a ride with us, and we chugged through the city streets. On Sunday morning it was a tableau of immaculately dressed churchgoers and men in hooded sweatshirts hanging on street corners.

After dropping Charlie off at a produce depot on Fulton Street, we arrived at the community gardens in Druid Hill Park, where John and I rent plots. There we were joined by a family of fellow gardeners, Hal Pollard, Chris Myers, and their two children, Ned, and Lucy.

We wheelbarrowled the manure to various garden plots.

Gardening requires much manual labor, a point my aching joints reminded me when I got back to my house.

I opened the fridge, looking for cold solace. I had variety of chilled beers to choose to from.

Somehow a Backdraft Brown caught my eye, It is a mild, slightly toasty ale from Hook & Ladder Brewing Company in Silver Spring. It was a good midday beer. After the hours of shoveling a brown beer seemed to fit the day's theme.

Tossing horse manure, then draining a smooth ale, was a pleasant way to spend a February Sunday. As I sat in my recliner, legs aloft, beer drained, I looked forward, in the coming months, to another rendezvous of gardening and beer.

Any other opinions of Backdraft brown? Any other beer-drinking gardeners? If so, what are your favorite post-gardening brews?

Are there any other friends of horse manure out there?

Posted by Rob Kasper at 1:22 PM | | Comments (3)
        

February 13, 2009

Silly Pink Killer and other Belgian Beers

logo_pink.gif

If you are gonna drink beer for lunch, as I did Friday, try the Belgians. But steer clear of Silly Pink Killer.

That was one of the brews I tasted around noon during the first day of this weekend's Belgian Beer Fest at Max's on Broadway. It is, in short, a chance to drink Belgium exotica, a family reunion if you will, of beers brewed in the Belgian style.

When I got there shortly after 1 p.m, the place was packed. The doors had opened at 11 am. and, according to Casey Hard, Max's grand master, 150 people were in line an hour before opening.  

Beers are served, if you wish, in a vessel about the size of wine glass. I sipped seven such "shorts." Here they are, in order of my preference.

No. 1. Duvel Green, 6.8 percent ABV, a golden ale

No. 2. Alvinne Melchior, 11 percent ABV, a mustard ale

No. 3. St. Feuillien Brune, 7.5 percent ABV

No. 4. Lefebvre Barbar Winterbok, a brown with honey, 8 percent ABV

No. 5. De Glazen Toren Saison de Erpe Mere, 7.5 percent ABV

No. 6. Strubbe Itchgems Grand Cru, a Flemish red, 6.5 percent ABV

No. 7. Silly Pink Killer, a fruit and vegetable beer,  5 percent ABV

I tried the Silly Pink Killer from Brasserie de Silly, because it was listed as "a fruit and vegetable" beer.  Drinking it, I surmised, met my fruit and vegetable quota of the day.

It also has a killer logo, a pink growling dog.

Sadly, the beer disappointed me. It had a menthol taste, It made me want to growl.

Anybody else try Silly Pink Killer? What are some other favorites from the festival?

My colleague Sam Sessa has also posted on the festival madness. Here is his report.
Posted by Rob Kasper at 3:29 PM | | Comments (4)
        

February 12, 2009

Philly, a town that loves its beer, perhaps too much

Philadelphia kicks off its beer week March 6 with a 7 p.m keg tapping at the Comcast Center Wintergarden. Beers from  30 regional breweries will be poured. Tickets are $40 in advance, $50 at the door details at phillybeerweek.org.

As the name indicates, there will be a week of sudsy activity in the town. You can buy a $9 all-day pass from SEPTA that allows you to ride on public transporation. I have queried beer week organizers about the feasability of riding Amtrak to Philly then catching pubic transportation to the beer events. It does not seem possible. I guess you have to take a cab. Anybody know for sure? Can you ride public transportation from the train station to the Comcast Center? If so, what do you take?

My favorite story about Philly and beer occurred in 1990. The sale of beer was banned at Eagles football games for several home games. This happened after some soused Philly fans pelted the Cowboys with snowballs during a nationally televised game. 

Wat a town. They love their brews, but their beer drinkers once booed Santa Claus.

Any other Philly stories out there?

Posted by Rob Kasper at 12:35 PM | | Comments (5)
        

February 11, 2009

Bowled over by Sam Adams Imperial Stout

I had a Samuel Adams Imperial Stout the other night, or it had me. It will take me a day or two to figure which.

This Imperial Stout is one the brewery's new line of bigger beers, which boost ingredients and alcohol levels above those in normal craft beers. It sells in four packs for about $10.

This stout poured as dark as night, with a picture-perfect head. Nice coffee and chocolate notes, very smooth. Only later, after I nodded off, did I check ABV -- 9.2 percent. Wow!

Such stouts, I read, were first brewed by 18th-century English brewers for the Russian Imperial Court of Catherine the Great.

I would not have lasted in Catherine's Court. Falling asleep in the presence of royalty after downing an Imperial Stout would have soon had me tossed out of the castle to wallow with the peasants.

Anyone else sip this stout?

Once you enter the "imperial " lifestyle, can you come back to tamer beers?

Posted by Rob Kasper at 9:32 AM | | Comments (4)
Categories: Brew reviews
        

February 10, 2009

Belgian Beer Festival this weekend

What to do on a three-day weekend? Howsabout drinking Belgian beers.

Max's on Broadway, a tap house extraordinaire, is putting on its fifth annual celebration of Belgian brews this weekend.

There will be over 200 different Belgian brews poured over the three day weekend, Casey Hard, sudsmaster at Max's, tells me. There are no speeches from guest brewers and no admission fees. Just show up, put down your money and taste.

I went last year. The only drawback to this event is the thirst of the participants. They go through a lot of beer pretty fast. So if you have a fave you want to taste, arrive early. The doors open at 11 a.m. Friday, Saturday and Sunday.

Anybody get shut out of their favorite beer in prior years?

How does this event  compare with other Belgian fests?

What Belgian beer are you hunting? 

Posted by Rob Kasper at 10:54 AM | | Comments (4)
        

February 9, 2009

Lenten beer

Just in time for Lent, which begins Feb. 25, Shiner has released Commemorator, a dark brew modeled after the starkbier, or "liquid bread," that once kept European monks going during their Lenten fast.

The beer commemorates the 100-year anniversary of the Spoetzel brewery started in Shiner, Texas, in 1909 by some Czech and German home brewers trying to replicate the beers of their homeland.

It poured very dark and had smooth malt notes. The Shiner Web site describes it as an ale brewed in the Doppelbock traditon. 

I got a sample Commemorator six-pack shipped from the brewery. It was very smooth and the toasted caramel flavor reminded me of candy, which I used to give up during  Lent.

This is a beer I could drink during Lent and never suffer. The alcohol by volume is 6.8 percent.

It costs about $6-$7 a six pack. Bond, I am told, is the local distributor.

Do you give up beer for Lent? Or, instead, do you fast from food and just drink beer?

 

Posted by Rob Kasper at 12:00 PM | | Comments (1)
Categories: Brew reviews
        

February 6, 2009

What beer to drink with chocolate

I ate more than a box of chocolates last night at The Chocolate Affair, an annual fund-raiser for the health care for the homeless held at M&T Bank stadium.

I was one of some 40 judges who sampled the fare, some chocolate some not, provided by about 50 vendors (winners listed below).

My favorite piece of chocolate from the entire night was a  dark chocolate truffle coated with Himalayan sea salt, from Chef's Expressions. The chocolate, Swiss, was so rich it took my breath away. The sea salt coating gave it a terrific savory counterpoint.

It also made me thirsty. By the end of the evening I was parched.

What beer to drink with all that chocolate? I had read a thorough treatment of this subject on the Brewers Association Web site. It gave three choices: porters or stouts,  fruity- spicy brews like Belgian ales, and lastly maltier golden brews.

There were two maltier golden brews being served at M&T--The Raven, which was being poured at a booth, and Newcastle Brown Ale, which was being served in bottles at the bar. I tried both. They were mildy satisfying.

This got me thinking about what guys should ask for on Valentine's Day. Rogue in Oregon has teamed up with Vosges chocolate maker and is offering a beer and chocolate package. I figure the gal gets the candy, the guy gets the beer, mostly stout. Clipper City has a deal with a chocolate maker selling truffles infused with its beer.

What beer would you want to receive on Valentine's Day?

 

Here is a list of the winners from the Chocolate Affair.

  • Chocoholic’s Dream (Tastiest Chocolate Treat)
    • Honorable Mention:  The Fudgery
    • First Place Winner:  Coldstone Creamery
  • Sweet Relief (Tastiest Savory Offering)
    • Honorable Mention:  King’s Contrivance
    • First Place Winner:  Bonefish Grill
  • Confection Perfection (Best Candy Piece)
    • Honorable Mention:  Glarus Chocolatier
    • First Place Winner:  Edible Favors
  • Delicious Display (Best Presentation of Booth)
    • Honorable Mention:  Belmont Conference Center
    • First Place Winner: Kali’s Mezze
  • Decadent Delight (Best Presentation of Food Items)
    • Honorable Mention: Brewer’s Art
    • First Place Winner: Hershey Entertainment and Resorts
  • Loco Cocoa (Most Creative Use of Chocolate as an Ingredient)
    • Honorable Mention:  Dogwood Café
    • First Place Winner:  Sascha’s Catering
  • Sweet Sips (Best Beverage Offering)
    • Honorable Mention:  Patron XO Café
    • First Place Winner:  Testimony Teas
  • Apprentice Award (Best Vendor New to the Event)
    • Winner:  Sweet Fortunes
  • Connoisseur Award (Best Veteran Vendor – 5 years plus)
    • Winner:  Chef’s  Expressions
Posted by Rob Kasper at 11:04 AM | | Comments (5)
        

February 5, 2009

Cold beer the basis of domestic happiness

Read a piece in today's New York Times about people who have unplugged their refrigerators as a way to lower their carbon footprint.

One woman in Ottawa said a drawback to the plan was that her husband could no longer come home and have cold beer.

Instead he had to put his beer in a cooler, chilled by two bottles of frozen water, and wait an hour.

My response: this marriage is in trouble.

The article also went on to say that actually an energy efficient fridge uses little electricity, the equivalent of 11 cents worth a day.

This got me thinking, could your relationship last without cold beer?

If you store your beer outside, which seems like an option in Ottawa, at what temperature would it freeze?

Posted by Rob Kasper at 11:51 AM | | Comments (3)
        

February 4, 2009

A sudsy streak ends

The ratings are in from the Super Bowl and my favorite beer ad, the one about the Clydesdale running away with another horse, got beat for best commercial by a Doritos ad in which a guy trashes a vending machine.  Beer loses to chips. 

According to USA Today's Ad Meter rankings -- compiled from handheld meters used by 288 TV viewers around the country -- the Doritos ad, in which a guy uses a crystal ball to crack open a vending machine filled with the snack, was slightly more likable than the horse story.

Third place also went to an Anheuser-Busch ad, the one about the Clydesdale "fetching" a tree limb. The Doritos win ended a ten-year streak of Super Bowl ad victories by the brewers, though. So it goes.

Did the AB ads make you feel warm and fuzzy?

Howsabout thirsty?

Posted by Rob Kasper at 12:39 PM | | Comments (1)
        

February 3, 2009

A thumbs up for Torpedo, a thumbs down for Poppy Agave Pilsner

Cracked open a couple of new bottled beers: Sierra Nevada Torpedo Extra IPA, and Magic Hat Poppy Agave Pilsner.

I liked the Torpedo; was not fond of the Agave Pilsner.

Like most beers from Sierra Nevada, Torpedo is loaded with hops.  In the past I have found some of their hoppy brews chewy. But not this one. It is amazingly smooth, with a delightful citrus finish.

The name Torpedo hails, according to the Sierra Nevada Web site, from the stainless steel device, invented at the brewery, that is filled with hops and submerged in the brew.  It is, I am told, basically a new way to dry hop a beer, releasing oils without bitterness.

I found a detailed technical explanation of how  the Torpedo works on the Beer Advocate Web site.

While I am fuzzy on "how"  the Torpedo works, I clearly like the results. This is a winner.

The Poppy Agave Pilsner was simply too sour for me, and I am a pretty bitter fellow.

It is an interesting experiment, putting organic agave syrup and natural blue poppy seeds in  pilsner. The brewers at Magic Hat concede this beer is part of  their "odd notion"  spring lineup. Different beers for different palates; that is what makes the world go round.

Anyone else try Torpedo and/ or Poppy Agave Pilsner?

Agree or disagree?

You gotta admire brewers brave enough to call their beer an "odd notion." But does that label scare you off ?

Posted by Rob Kasper at 11:38 AM | | Comments (1)
Categories: Brew reviews
        

February 2, 2009

A horse is not just a horse, of course

ClydesdaleSometimes a horse is more than a horse. When it is a Clydesdale, it is a marketing icon.

That is what Anheuser-Busch In Bev marketing moguls Keith Levy and Bob Lachky told me when I asked about their Budweiser commercials that aired in Sunday's Super Bowl. I found this link to the commercials on Gunaxin, a web site for guys. Gunaxin did not care for the ads.  

I liked them. But I noted that my favorite Super Bowl advertisement paid for by a brewery was one called Romeo in which a Clydesdale  journeys across the country to free his true love, another horse, from the circus. The ad, and two others featuring the Clydesdales -- one showing a horse "fetching" a tree, another tracking the horse's journey from Scotland to America -- never mention beer.

"When you have an phenomenal icon like the Clydesdale, you don't have to beat people over the head with brand marketing," Levy told me in a telephone interview from St. Louis. You just have to show the Clydesdale and people make the mental connection to Budweiser, Lachky said. He added that the beer wagon that the horses pull does appear in two of the ads. 

Budweiser pitches itself as an "American lager" and the Clydesdale spots stress American values of true love (Romeo), competition (fetch) and family heritage (arrival from Scotland), the twosome told me.

Going back to the days of the "Bud Bowl," a Super Bowl commercial showing horses playing football, the Clydesdales have been the brewery's most popular mascot, they said, even more popular than the Budweiser frogs.

(Photo: McClatchy-Tribune)

Posted by Rob Kasper at 5:30 PM | | Comments (0)
        

Favorite Super Bowl beer commercial

Great Super Bowl game. Got to give it to those Iron City-swilling Steelers, they can mount a comeback.

Now on to more important matters -- the beer commercials.

My favorite was the Clydesdales in love, in which the horses make a break for freedom from the circus..

My question is, what does that have to do with beer?

I have a call in to the Budweiser folks in St. Louis, seeking an explanation.

Is it just me, or did anyone else notice the "beer" commercials did not mention beer?

Posted by Rob Kasper at 11:14 AM | | Comments (3)
        
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About Rob Kasper
Rob Kasper, a features columnist, has been writing about beer for 20 years, and he remembers when Anchor Christmas and Noche Buena were about the only beers at a holiday tasting and Sisson’s was the only brewpub in Baltimore. A collection of his columns, "Raising Kids and Tomatoes, Amusing Tales and Appetizing Recipes," was published in 1998. He lives with his wife, Judith, a professor at Johns Hopkins School of Public Health, in a downtown Baltimore rowhouse. They have two grown sons, who come home from time to time and drink their father’s beer.
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