Super Bowl not that super as a beer holiday
Today is the beginning of Super Bowl hype week, when everything associated with the football game is touted as being of colossal importance.
So I was disappointed to learn that in the rankings of our nation's big beer holidays, Super Bowl rates a lowly eighth.
According to data from the Nielsen Co., consumers bought a mere 51.7 million cases of beer in the two weeks surrounding last year's Super Bowl. That trails the 68.1 million cases bought during the top beer holiday, the 4th of July.
Our nation's top beer holidays are as follows:1. July 4, 2. Labor Day, 3. Memorial Day, 4. Father's Day, 5. Christmas, 6. Thanksgiving, 7. Easter, 8. Super Bowl.
Other beer tidbits of interest for Super Bowl.:
*Beer sales go up in the city that plays host to Super Bowl and in the cities that have teams participating. Last year, for instance, as the Giants battled the Patriots in Phoenix, beer sales in grocery stores jumped 5 percent in Phoenix. Meanwhile, they went up 3 percent in metro New York and 12 percent in New England.
So if the Ravens had made it to the Super Bowl, local beer sellers would have very happy.
*Budweiser and Bud Light had three of the "most likeable" ads in last year's Super Bowl.
They were:
A Dalmation trains Hank the Clydsdale and the horse makes the team that pulls the Bud beer wagon.
A Bud Light ad in which Carlos Mencia tells guys that chicks love men who speak in foreign accents.
Another Bud Light ad that promises its drinkers they will be able to breath fire.
Do you remember these ads?
Did they encourage you to drink beer?
Did you need any encouragement?
Comments
Can't wait until Sunday afternoon to pop open a delicious can of cold Iron City. Yum.
NOT.
Posted by: TimD | January 26, 2009 7:27 AM
I remember the ads, but they don't encourage me to drink beer. I don't need any encouragement to drink beer.
But it doesn't make me want to drink Bud or Bud Light.
Posted by: PCB Rob | January 26, 2009 11:14 AM
Forget the Iron City. The best Pittsburgh beer is Penn Pilsner, which is brewed just a couple of long Santonio Holmes TD receptions from Heinz Field. I plan on enjoying a few of these on Sunday evening while watching the Steelers ground the Cardinals.
Posted by: Steve | January 27, 2009 9:09 AM
the carlos mencia ad, actually encouraged me to not drink Bud Light.
Posted by: Allan | January 27, 2009 9:34 AM
Hey Kasper,
I was surprised as you were to see the Super Bowl so low on the list of Beer Holidays (especially below things like Father's Day) so I dug a little deeper and found out why.
Check it out here: www.slashfood.com/2009/01/27/super-bowl-sunday-the-8th-biggest-beer-day-of-the-year/
Posted by: Mike | January 27, 2009 3:51 PM