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August 5, 2008

Beer rules

The latest Gallup poll that measures such things shows beer rules in the U.S. It has a double digit lead, 11 percentage points, over wine as the alcoholic drink of choice. Spirits trail beer by about 20 points.

This is a comeback for beer, which a few years ago was tied with wine in the same poll. A big factor in the switch seems to be that drinkers in the 30-49 age group have switched their preference from wine to beer.

Another factor, the experts tell me, is that beer has followed wine and spirits in the reach for quality. In other words, people are willing to pay more for better beer.

My column in tomorrow's Taste section of The Sun has more details.

Any thoughts on why this is happening? Are you drinking less wine and more beer?

 

Posted by Rob Kasper at 11:00 AM | | Comments (7)
        

Comments

You can drink beer with anything! Who wants to drink wine with a burger? There are so many different beers and for me I can drink beer all night. I can't do that so much with wine.

First of all I love Cahors wine with burgers. That being said when was the last time you saw Cahors by the glass? As a general rule if you want something interesting you have to go the bottle route. If you want white with a seafood appetizer and a red with a meat main course you can either drink the ordinary wines by the glass or buy multiple bottles which is very expensive if you are dining alone. On the other hand you can have a wheat beer with a lighter first course, an IPA with a heavier second course and a stout or porter as or with dessert. This is the reason I dine out at brewpubs so frequently and also search out restaurants that have serious beer lists. It is much easier to find interesting and unique beers on tap than wines by the glass.

I can't help but wonder if it is in part due to economics. You can buy a good quality beer for a reasonable price, but with the falling dollar of late imported wines are less of a bargin and will only be increasing in price due to higher demand of Chinese and other newer buyers interest in classic European brands (Gary Vaynerchuk has been mentioning this point on his podcast). On the other hand craft beer is an affordable option for a quality product at a reasonable price, even with the recent price hikes.

I am drinking about the same amount of beer but definitely less macro brews. I have sworn off of my two favorite big brews (Bud and Michelob) since the profits for that are now getting sent to Belgium.

McHenry and BaltoMarzHon.

I think it also has to do with the restaurants' focusing on providing better beer options. If you go to a typical sit-down restaurant now, they will try to impress you with their selections, and might even have some local brews, or one of their own, to offer you.
The restaurants realized that the profits on glasses of beer were much better than soda, so they have made an effort to try and push their beer options to the customer.

While I have always been a beer drinker, I think the increase in microbrews and craft brews have added many different styles and flavors to the beer market. I think this has made a "positive" beer impact on many wine drinkers and convereted them over to beer.

I never used to drink wine at all, but now I have a glass or two. I joined a wine club that mails wine to me.

but I do prefer beer, and with the many quality microbrews out there, I'd like to taste them all.

So many beers, so little time

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About Rob Kasper
Rob Kasper, a features columnist, has been writing about beer for 20 years, and he remembers when Anchor Christmas and Noche Buena were about the only beers at a holiday tasting and Sisson’s was the only brewpub in Baltimore. A collection of his columns, "Raising Kids and Tomatoes, Amusing Tales and Appetizing Recipes," was published in 1998. He lives with his wife, Judith, a professor at Johns Hopkins School of Public Health, in a downtown Baltimore rowhouse. They have two grown sons, who come home from time to time and drink their father’s beer.
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