More testing needed for Miller Lite craft brews
I saw an Associated Press report saying Miller Brewing wants more testing before it rolls out its new low-calorie craft beers to a national market.
Orginally Miller planned to put its amber, blonde ale and wheat Miller Lite beers in the national marketplace this fall. You might remember that last spring Miller chose Baltimore as one of the four cities to test market these beers.
The other three cities were Minneapolis and Charlotte, N.C., and San Diego. But San Diego got cut and Milwaukee replaces it.
Not sure what this means other than Baltimore is a strong beer drinking town and has more in common with Milwaukee than San Diego.
As I said before, my read on these beers is that they fall more more on the "less-filling" side of the spectrum than the "taste great" side.
Agree?
Any "testees" out there, guys or gals who tested this brew?
Comments
I tried all three during the intial test. They were all quite tasty considering the fact they were "light". The amber was my favorite, followed by the blonde and then the wheat. The place I hang out on Fort Ave. has had a constant supply of the three recently so I don't know if they are the leftovers or new stock. I'll need to find out.
Posted by: GCC | June 17, 2008 5:51 PM
I did try the wheat miller light. I was most disappointed. it was quite weakly flavored. I was sorta hoping for more.
Posted by: Bolt | June 17, 2008 9:19 PM
I tried the Amber and was not at all impressed. I am not really a fan of Miller Lite, however, I am a fan of Ambers, so I had high hopes. While it wasn't terrible - I agree, it is indeed "less-filling" - I wouldn't go out of my way to drink it again.
Posted by: BMoreBeerGirlie | June 18, 2008 9:48 AM
If they were smart they wouldn't even advertise these as Miller products, like what Coors does with Blue Moon.
Having said that, I have not tried any of the three nor do I plan on trying them in the future.
Posted by: Steve | June 18, 2008 2:04 PM
I tried them and the results were what I expected- lite on taste and flavor. A "Macrobrew" and the term "Craftbrew" should not be in the same sentence, or beer for that matter.
Posted by: Jr Copper | June 20, 2008 1:40 PM
Baltimore is a great beer-drinking town, but so is San Diego. But San Diego is also a huge craft beer town.
The #1 selling beer there is Coors Light, like in most cities, but San Diego also has a huge market for craft beers unlike Maryland, sadly. I think Miller used San Diego as a test market for how a craft beer city would respond to its new products as a contrast to more traditional beer cities like Baltimore (and now Milwaukee).
Posted by: Brian | June 21, 2008 2:57 PM