When is your beer cold?
Today, May 15, is according to the Coors marketing machine "cold activation day."
It is a make-believe celebration, but it does raise the question of how cold you want your beer.
The labels on the Coors bottles start to turn blue at 47 degrees F, and hit their peak blue at 43 degrees. That is what the Coors folks told me.
What do we think of these temperatures?
When beer gets too cold, its flavors fade.


Comments
No worries, Rob- Coors has no flavor anyway, so no harm, no foul. In my experience, the perfect temperature for drinking a good pint of ale is around 55 degrees. Coincidentally, if you pour a 34 degree bottle of ale into a room temperature pint glass, you'll get a 55 degree beer.
Posted by: Damon | May 15, 2008 2:44 PM
Damon's on the right track... I'll store my beer around 45 degrees and pour it into a room temperature glass. That gives it just about the perfect temperature for drinkability and taste.
Also, on Coors, try the reformulated Banquet Beer (Coors in the gold-labeled bottles). They've removed the adjuncts (i.e. rice) and have gone back to their traditional all-barley recipe. It is much better than I had remembered original Coors tasting.
Posted by: Rick | May 16, 2008 2:10 PM
I have a kegerator and keep the beer temp at 38 degrees. That's what most brewers recommend.
I mainly tap ales, (gotta keg of Hellrazer IPA on tap now), and it tastes great at that temp
Posted by: Skinsfan1311 | May 17, 2008 7:19 PM
I don't like really cold beer. between 48-55 is good for me, warmer coming out of a cask
Posted by: Jason | May 20, 2008 4:02 PM