How much is too much for a beer
Following up on Eric’s question of how much would you be willing to pay for beer, I bring news that Sam Adams Utopias, which is selling for $150 and up for a 24-ounce decanter, is being sold in 2-ounce shots at the Morton’s restaurants in Baltimore and Annapolis for $27. That, my limited math skills tell me, is $13.50 an ounce.
On the subject of monk beer, Morton’s is also pouring Chimay “Premier” Belgian Trappist Ale, $23 for a 25.4 ounce bottle.
I have mixed feelings about these top-dollar prices. On the one hand, it is a sign that beer is taking a step up in the hierarchy of beverages. As Jim Koch says, we should be proud of our beer.
On the other hand, once a beer moves into the realm of beverages that only investment bankers can afford, it seems to be losing its roots.
Is there a danger that these big beers are too uppity? Should you regard them as a beer or an investment in happiness?
