Is InfieldFEST's Kegasus an Old Spice rip-off?
The birth of a product pitchman is a complicated process that sometimes involves focus groups, lots of spit-balling, and drinking twenty Old Fashioneds in a row a la Don Draper.
Other times, it just boils down to watering down another firm's more successful campaign and adding a nipple ring.
That may just have been what Elevation, the DC-based firm, did to come up with Kegasus.
It's hard to imagine there was a pitch meeting to cobble together this thing, but even "The Rural Juror" had its own spitballing session.
But AdFreak points out that Old Spice had already used a centaur pitchman created by Portland-based firm Wielden+ Kennedy about two years ago.
Compare and contrast:
2008 Old Spice spot:
Update: Asked for a reaction, a W+K spokeswoman said the company doesn't comment on other people's work.