What should be the standard for craft breweries?
A couple of weeks ago, when I reported that Flying Dog had sold its Wild Goose brand to something that referred itself as a "nano-brewery," an incredulous reader snapped back on twitter, "WTF is a nano-brewery?" (Hi @ryan97ou!)
Who can blame him for the confusion. In the beer world, terms like nano-breweries and microbreweries and craft breweries are often interchangeable, so that's it's difficult to know exactly how macro some of these places really are.
According to the Brewers Association, the trade group that represents mostly small breweries, the standard for a craft brewery was the maximum production of 2 million barrels.
But as of December, the new standard is 6 million barrels, which means that Boston Beer Company, makers of Samuel Adams, can continue to be considered a craft brewer. This is, in part, a case of boosterism by the craft beer industry, says trade writer Andy Crouch.
By expanding the standard, the Boston Beer Company's sales can still be included in the annual count of craft brewers' total sales.
But Crouch says, though the new definition is a welcome step, it's not as important as technique or taste. He writes the new definition continues to exclude breweries like Goose Island Brewing that have corporate ties (to Anheuser-Busch InBev, in this case), even though it is indisputably as innovative as any artisinal, or entirely independent microbrewery.
"I can honestly say that I have visited few breweries with such a dedicated passion for producing great, flavorful beers and to pushing the edge of brewing. The brewery simply puts many other regional breweries, with all of their independent, craft brewer puffery, to shame," he writes of Goose Island.
It seems that despite the new definition, the jury is still out on what constitutes craft. What do you think should be important, innovation, quantity, or independence?
In related news, the Washington Post reports six microbreweries are coming to Washington D.C. in 2011, including Port City Brewing Co. in Alexandria, which has a 30-barrel brew house and 60- and 90-barrel fermenters.
No mention there of Logan Shaw Brewing Company's status. (via)
If I remember correctly, Washington City Paper made a similar prediction back in October.







Comments
i just find this uber-naming pretty funny. it's not unlike all these new music genre names they come up with to try and set themselves apart from the masses.
my question is how long until nu-post-punk breweries start popping up? oh wait, that was soooo 2004
Posted by: ryan97ou | January 5, 2011 1:18 PM
Personally, i prefer the witch house brews.
Posted by: Maza | January 5, 2011 1:24 PM
seems to me that something like goose island should be considered a craft brewery, but not a microbrewery. ie: they make innovative, flavorful, smaller batch beers, but are part of a macro conglomerate.
Posted by: beerlady | January 5, 2011 1:50 PM
When did this become Beerinbaltimore.com leftovers?
Posted by: Alan H. | January 5, 2011 2:26 PM
Craft breweries should be anyone relatively smaller. There definitely has to be a separation between the small breweries compared to Annuhauser and such.
Posted by: Beer Brewing Guide | January 5, 2011 7:49 PM
maybe they should focus more on finding a way to let people know that certain beers that are marketed to be "microbrews" actually aren't, like Blue Moon (coors/miller), leinenkugel (miller), et.al. there are plenty.
Posted by: ryan97ou | January 5, 2011 10:49 PM
leinenkugel is another one of those weird examples though... it was a small independent brewery for most of it's existence, and was only recently purchased by miller. they still brew the beer in chippewa falls as far as i know.
Posted by: beerlady | January 6, 2011 11:28 AM
@ ryan
Good beer is good beer. Blue Moon may be a Coors product, but it's a drinkable beer and just as good as a handful of "craft beers" of the same style. Not that I'm a fan of supporting big, industrial beers instead of quality local breweries, but if a beer tastes good to folks, they'll continue buy it... especially if the company making it has millions of $$ to put it on TV every 15 minutes. Wait, that also applies to awful industrial beer too!
Posted by: Brad | January 6, 2011 7:01 PM
@brad
fair enough (even though i think blue moon is WAY too sweet for the style). so that being said, why even having naming rules at all?
Posted by: ryan97ou | January 7, 2011 9:54 AM