« Last Night's Photo: River Runs Scarlet at The Ottobar | Main | Hudson Street Stackhouse adds 12 new draft lines, including 4 new Belgian beers »

December 2, 2010

A secret word will get you free wine at Sascha's 527

To get a free glass of wine at Sascha's 527, all you have to know is the secret word.

Owner Sascha Wolhandler will give a free glass of house wine to anyone who knows the secret word she posts to the bar/restaurant's Facebook page two or three times a week.

It's all very Pee Wee's playhouse, except with a reward of booze. 

Wolhandler, who recently expanded Sascha's to accommodate a bar after 5:30 p.m., has stepped up with her promotions. 

At happy hour - from 5:30 p.m. to 7 p.m. - all taste plates are discounted at 50 percent, glasses of wine are $2 off, and all bottled beer is $4.  

She's been quietly doing the Facebook secret word promotion since August. "No one ever uses it," she said.

Friday's secret word, not yet posted on Facebook, is after the break:

Until now, the only way customers might find out about the secret word is by being friends with the bar/restaurant on Facebook. So far, that only included 179 people.

But slowly, Woldhandler said, customers have been picking up on it. A month ago, a couple came in and whispered to the bartender: "We want sultry," after, they had seen, obviously, "sultry" as the secret word of the day.

Other recent secret words? "Wikeleeks" and, on Wednesday, "darling."

For now, Wolhandler will stick to doing the promotion at least two or three times a week, she said. To keep up with them, the bar's Facebook page is here

And, here's some service journalism for you: the secret word for Friday, not yet posted on Facebook, is "bruno."

Photo: Sascha's 527 (Amy Davis/Baltimore Sun)

Follow Midnight Sun on Facebook and Twitter @midnightsunblog
Posted by Erik Maza at 11:17 AM | | Comments (1)
Categories: Bars & Clubs


Not really sure why the owner thinks this is such a great idea.

The fact I get a free glass of plonk is never going to be a determinative factor as to whether or not I'm going to spend money at a restaurant. If it's a good restaurant (or if I hear it's good) I'll go regardless, and if the place is mediocre a free glass of house wine isn't going to make my experience any less unpalatable.

Frankly Ms. Wolhandler... do you really want customers coming to your restaurant because they hear you're giving away a free glass of cheap house wine? Really?

Post a comment

All comments must be approved by the blog author. Please do not resubmit comments if they do not immediately appear. You are not required to use your full name when posting, but you should use a real e-mail address. Comments may be republished in print, but we will not publish your e-mail address. Our full Terms of Service are available here.

Please enter the letter "j" in the field below:
About Erik Maza
Erik Maza is a features reporter at the Baltimore Sun. He writes for several sections of the Sun paper and contributes weekly columns on music and nightlife. He also writes and edits the Midnight Sun blog. He often covers entertainment, business, and the business of entertainment. Occasionally, he writes about Four Loko, The Block, the liquor board, and those who practice "simulated sex with a potted palm tree." Before The Sun, he was a reporter at the Miami New Times. He's also written for Miami magazine, the Orlando Sentinel, the Sarasota Herald Tribune and the Gainesville Sun. Got tips? Gripes? Pitches? He's reachable at Click here to keep up with the dumb music he's listening to.

Midnight Sun covers Baltimore music, live entertainment, and nightlife news. On the blog, you'll find, among other things, concert announcements, breaking news, bars closings and openings, up-to-date coverage of crime in nightlife, new music, round-the-clock coverage of Virgin Mobile FreeFest, handy guides on bars staying open past 2 a.m. on New Year's Eve and those that carry Natty Boh on draft. Recurring features include seven-day nightlife guides, Concert News, guest reviews of bars and concerts, Wednesday Corkboard, and photo galleries, as well as reader-submitted photos. Thanks for reading.

Most Recent Comments
Recent tweets
Sign up for FREE nightlife alerts*
Get free Baltimore Sun mobile alerts
Sign up for nightlife text alerts

Returning user? Update preferences.
Sign up for more Sun text alerts
*Standard message and data rates apply. Click here for Frequently Asked Questions.
  • Weekend Watch newsletter
Plan your weekend with's best events, restaurant and movie reviews, TV picks and more delivered to you every Thursday for free.
See a sample | Sign up

Photo galleries
Stay connected