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December 23, 2010

Flying Dog sells Wild Goose brand to DC brewery

Flying Dog Ales has sold the Wild Goose brand for an undisclosed amount, the company announced today.

The buyer is the DC-based Logan Shaw Brewing Company.

Flying Dog, which inherited the popular 21-year-old Wild Goose brand in 2006 when it purchased its Frederick brewery, discontinued the line earlier this year as it made more room at the brewery for Flying Dog product.

Ben Savage, vice president of marketing, said in November there was no room at the brewery to produce both brands.

"The bottom line is we only have so much capacity here at the brewery and the market is demanding Flying Dog as our main push," he said. "There's no room to produce Wild Goose anymore."

Savage said then the company was looking into ways of keeping the brand alive somehow, and would even consider reviving it if there was a demand.

But it won't have to. Today it convinced start-up brewery Logan Shaw Brewing Company to purchase the brand.

It's not clear how much Logan paid, but it couldn't have been much. The start-up doesn't even describe itself as a microbrewery, but as a "nano-brewery."

In October, it was still looking to find a home somewhere in the Logan Circle or Shaw neighborhoods in DC. It is now based in the suburbs of DC, according to the release. The company is owned by Jeff Harrison, the former owner DC liquor store Modern Liquors, and his partners Ed Anderson, Dan Forsyth, and Loren Leroy.

According to the press release Wild Goose will be paired with the company's flagship beers - In Session Pale Ale, the Appropriation Golden Ale, and the Bureaucrat Brown Ale - in mid 2011, though it is not clear when it will begin production or distribution.

The company expects to launch its own product in the next 18 months, according to the release.

"As a resident of the Chesapeake Bay Area, I jumped at the chance to buy the Wild Goose brand," said in the press release Loren Leroy, Logan's head of production. "It has always been one of my favorite beers, and it's exciting to have the opportunity to grow such an iconic craft beer brand."

Savage hasn't responded to follow-up questions, and Logan Shaw's website is inactive.

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Posted by Erik Maza at 4:14 PM | | Comments (1)
Categories: Brewing News
        

Comments

Great news,fine local brew since 89.sure hope they continue snow goose! I'm stocking up just in case.

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About Erik Maza
Erik Maza is a features reporter at the Baltimore Sun. He writes for several sections of the Sun paper and contributes weekly columns on music and nightlife. He also writes and edits the Midnight Sun blog. He often covers entertainment, business, and the business of entertainment. Occasionally, he writes about Four Loko, The Block, the liquor board, and those who practice "simulated sex with a potted palm tree." Before The Sun, he was a reporter at the Miami New Times. He's also written for Miami magazine, the Orlando Sentinel, the Sarasota Herald Tribune and the Gainesville Sun. Got tips? Gripes? Pitches? He's reachable at erik.maza@baltsun.com. Click here to keep up with the dumb music he's listening to.

Midnight Sun covers Baltimore music, live entertainment, and nightlife news. On the blog, you'll find, among other things, concert announcements, breaking news, bars closings and openings, up-to-date coverage of crime in nightlife, new music, round-the-clock coverage of Virgin Mobile FreeFest, handy guides on bars staying open past 2 a.m. on New Year's Eve and those that carry Natty Boh on draft. Recurring features include seven-day nightlife guides, Concert News, guest reviews of bars and concerts, Wednesday Corkboard, and photo galleries, as well as reader-submitted photos. Thanks for reading.
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