Resurrection six-packs are flying off shelves
Thirsty Baltimore beer drinkers are snapping up six-packs of Resurrection Ale so fast, Brewer's Art is struggling to keep up with demand.
Resurrection, which made its six-pack debut on Memorial Day weekend, has flown off liquor store shelves, according to Brewer's Art's Tom Creegan.
"We thought demand would be high, but it's even more than we thought," he said.
"We had 500 cases and they disappeared. We sold 35 by the end of Memorial Day. One store sold 50 cases in two days." ...
Creegan said the next shipment of cans, which are brewed and packaged in Pennsylvania, will be "trickling in" over the course of the next week or so.
I'm sure part of the demand has to do with the novelty factor of having Resurrection in six-packs, as opposed to the less portable 750-milliliter bottles. But I'll bet demand stays high even after the initial buzz has worn off. Pun!
(Photo courtesy of Brewer's Art)