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January 11, 2010

Nissan Pavilion renamed Jiffy Lube Live

nissan pavilion circa 1995In what can only be described as a slick move, Live Nation has signed a seven-year partnership with Jiffy Lube which will rename the Nissan Pavilion (pictured) Jiffy Lube Live.

Live Nation officials confirmed this is not a joke.

Effective immediately, the Virginia amphitheater will be known as Jiffy Lube Live.

"Brands like Jiffy Lube realize that an association with live music is a very impactful way to drive their business, and Live Nation offers an unparalleled platform to reach music fans, Live Nation spokesman Robert Muller wrote in an e-mail.

(Baltimore Sun archive photo)


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Posted by Sam Sessa at 11:11 AM | | Comments (16)
Categories: Local music
        

Comments

Are they going to change the security?
Every time I've gone there - 4 or 5 times -
the security was ridiculous. We will always call that place "Nazi pavillion"

No fun there at all.

Speaking of amphitheaters, I'd love to see a story about Pier Six. What's the deal? I suspect that, like a lot of venues, it's all about booking. It's a very cool location, but I haven't had reason to see a show there in years. And, unlike a lot of amphitheaters, there are plenty of places to visit for a drink before and after the show.

That is an awesome name....


for a ... sex show.

They should launch it with a double bill of Bon Jovi playing their classic "Slippery When Wet" album and Whitesnake with their "Slide it In" album!!!

Sorry Sam, I was just being flippent, didn't realize that wasn't I word I could use (I was going off the Jiffy part of the name).

That said, what a horrid name for a venue (they could have atleast kept Pavilion instead of Live) but honestly if they get the acts the venue name won't matter. But man, what a name.

Worst. Name. Ever.
That said between the traffic and distance, I usually need an oil change when I drive home from a show there. So maybe the name achieves the desired effect?

The jokes are just too easy.

Great move for Jiffy Lube. See how we're talking about it. All publicity is good publicity these days.

I think I'm turning Japanese.

@ Calvert:

Pier Six is great. I saw Thievery Corporation there a couple of months ago and it was one of the better concerts I've ever been to.

Whatever concert this pic was taken from, it looks like the band should consider a smaller venue next time around.

I smell a Cordish Company lawsuit in the works. The 'Live' brand is theirs or at least they believe it is theirs.

Maybe one intended effect will be to disassociate the awful experience of getting there with the name. If someone offered me tickets to see Jesus Christ himself at "Nissan Pavilion" I would run the other direction. At last for this summer if someone said "Hey, I got tickets for a show at Jiffy Lube Live" I would be confused momentarily and accept them.

With the LiveNation/Ticketmaster merger you are going to need all the lube you can get.

Nissan ooohhh sorry THE LUBE is way too far no matter where you live and traffic - my god is the WORST. Land must be cheap there....BUT Rob Muller is a cool guy and on top of his game.

That venue is the worst ever, now even "WORSER" with that horrid name.
I will never, ever, ever go there again.
It seems that most acts that play there also play Hershey Park, which, though farther away miles-wise, actually takes LESS TIME to get to since it has adequate roads.

it wont matter anyway, ill still call it nissan pavilion first and when people look at me weird, ill say "oh, you know jiffy lube live in va"...kinda like my dad and the "civic center" (aka the baltimore arena aka 1st mariner arena)

steve - maybe a new live performance record, "Whitesnake does the Jiffy Lube".

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About Erik Maza
Erik Maza is a features reporter at the Baltimore Sun. He writes for several sections of the Sun paper and contributes weekly columns on music and nightlife. He also writes and edits the Midnight Sun blog. He often covers entertainment, business, and the business of entertainment. Occasionally, he writes about Four Loko, The Block, the liquor board, and those who practice "simulated sex with a potted palm tree." Before The Sun, he was a reporter at the Miami New Times. He's also written for Miami magazine, the Orlando Sentinel, the Sarasota Herald Tribune and the Gainesville Sun. Got tips? Gripes? Pitches? He's reachable at erik.maza@baltsun.com. Click here to keep up with the dumb music he's listening to.

Midnight Sun covers Baltimore music, live entertainment, and nightlife news. On the blog, you'll find, among other things, concert announcements, breaking news, bars closings and openings, up-to-date coverage of crime in nightlife, new music, round-the-clock coverage of Virgin Mobile FreeFest, handy guides on bars staying open past 2 a.m. on New Year's Eve and those that carry Natty Boh on draft. Recurring features include seven-day nightlife guides, Concert News, guest reviews of bars and concerts, Wednesday Corkboard, and photo galleries, as well as reader-submitted photos. Thanks for reading.
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