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December 28, 2009

More info on Clipper City Brewing's revamp

Last week, happy drinker Rob told us about Clipper City Brewing's plans to change their name to Heavy Seas and such.

Now, Beer in Baltimore has a few more details, including photos of some of the new labels and future bottling plans.

Check it out.

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Posted by Sam Sessa at 12:13 PM | | Comments (10)
Categories: Bars & Clubs


i'm really not too shaken up about the name change. i don't buy the beer for a name, and honestly if Hugh and the crew are looking to break into the regional, possibly national market, i think the new branding is a good change. i will be sad to see the Mc Henry go though. but i'm veeery happy that this might mean a larger availability of Big DIPA.

I dont mind the name change or the Siren-Noire label, but those standard labels are straight up BORING and Amaturish. They won't stand out at all outside of baltimore, they look like they are from a brewery with NO marketing staff.

If they were aiming for genereic, they hit the nail on the head.

When I look at them, I see a disney pirate themed restaurant with "pirate beers", and those are the tap handles. Completely lacking any character.

Great Beers, Great Brewery, Terrible Labels.

I think with a lot of recent rebrandings, this one just seems ill advised.

When I think of "Heavy Seas" I think of getting seasick. Great marketing to associate vomiting with beer a potential buyer hasn't tried.

sadly, i agree with Anonymous. between the Pirates of the Caribbean and that played-out pirates/ninjas internet meme, the new Heavy Seas marketing feels dated and amateurish.

I'll third that.

I am usually all in favor of Pirates, but If you are going to keep the pirate/nautical theme, why the hell would you ditch McHenry?

They say it's just a label change, but c' won't be the same. I'm a fan of the beers, and a fan of the bottles, but I'd say with the launch of mutiny, the jig should be up - see the definition of "mutiny."

Just like when Boh moved out of town and you could tell the difference between the gold tops and the silver tops.

The MarzHon was a dumb name. Now good luck getting anyone in Balmur to pronounce Marzen properly.

It looks like a tattoo by an artist of medium talent who's read way too many comic books.

It just doesn't look like a first rate illustration, which could lead to this beer being assumed as second rate ergo by passed and unsampled.

For such a good beer, presentation does play a role to some extent, and honestly it looks generic, boring, bland, and does not stand out at all. At least have some tie into your home city were the beer is brewed. The pirate thing is soo played out, and feels forced.

Some guy with no checks and balances thought pirates was probably a good idea, and he was probably surrounded by yes men who just shake their head yes in agreement to their boss without offering their true opinion.

Such promise for this it has lost it's niche and will slide on down into mediocrity.

I'm not sure some of you realize how much love there is for the Heavy Seas beers (Mutiny Fleet included) outside of the state of MD. I talk to hundreds of people from the 20+ states which Clipper City distributes and they can't get enough of the stuff. I get Twitter messages daily from people asking me when they'll be seeing Yule Tide on their shelves and have been trying to even contact people in states that have other Heavy Seas beers, trying to set up trades. BIG market for CC's beers and very passionate fans.

P.S: full 2010 release schedule (with some surprises) just posted:

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About Erik Maza
Erik Maza is a features reporter at the Baltimore Sun. He writes for several sections of the Sun paper and contributes weekly columns on music and nightlife. He also writes and edits the Midnight Sun blog. He often covers entertainment, business, and the business of entertainment. Occasionally, he writes about Four Loko, The Block, the liquor board, and those who practice "simulated sex with a potted palm tree." Before The Sun, he was a reporter at the Miami New Times. He's also written for Miami magazine, the Orlando Sentinel, the Sarasota Herald Tribune and the Gainesville Sun. Got tips? Gripes? Pitches? He's reachable at Click here to keep up with the dumb music he's listening to.

Midnight Sun covers Baltimore music, live entertainment, and nightlife news. On the blog, you'll find, among other things, concert announcements, breaking news, bars closings and openings, up-to-date coverage of crime in nightlife, new music, round-the-clock coverage of Virgin Mobile FreeFest, handy guides on bars staying open past 2 a.m. on New Year's Eve and those that carry Natty Boh on draft. Recurring features include seven-day nightlife guides, Concert News, guest reviews of bars and concerts, Wednesday Corkboard, and photo galleries, as well as reader-submitted photos. Thanks for reading.

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