Max's to expand beer selection
The already massive selection of draft beer at Max's could get even bigger.
The Fells Point bar plans to increase its tap selection from 78 to 100 in 2010, according to manager Casey Hard.
"More is better," Hard said. "The new year will be very big for us."
Max's is also adding two more hand pumps behind the bar, which will let them serve five cask beers. Right now, they only offer three.
Instead of waiting for micro-breweries to ship out cask beers, Max's bought seven of their own casks and sent them to the breweries. That way, Hard said, Max's will be able to serve casks of more exclusive suds. ...
"Some breweries don't have enough [casks]," he said. "This is the only way to get some of the far away breweries," he said.
About 10 years ago, Max's made most of its money by selling domestic standards such as Budweiser and Miller Lite. That has since changed, Hard said.
These days, Max's makes more money from local drafts such as Clipper City Loose Cannon and Brewer's Art Resurrection and specialty bottles than it does from the big-name domestics. Hard calls Miller Lite and Budweiser "TV beers," because you always see them advertised on television.
"The customer is a little more educated, with the whole craft beer boom," he said. "We do still sell a lot of TV beers, but the ratio is definitely a lot different than it used to be."