I don't like soft openings anymore
Will someone please define "soft opening" for me?
Maybe there isn't a set definition. It seems to vary from owner to owner. For years, I thought a soft-opening was where a bar owner quietly starts serving drinks to friends, family and whoever happens to wander by. That way, the staff can work out the kinks.
I used to like to drop by bars and restaurants for a sneak preview during soft openings. But I've been turned away from the past two soft openings I've been to ...
When I dropped by the Blue Hill Tavern, I was allowed in but told they couldn't serve me because it was only open for friends and family.
And last night, I swung by Canton Arts and Entertainment on Boston Street, which was also having a soft opening. They wouldn't let me in! Talk about frustrating. From the sidewalk, the place looked great, though. I just wish they'd change that awful name.
Where are you going tonight?
Oh, I'm going to Canton Arts and Entertainment.