Looks like Ticketmaster botched the Virgin Mobile FreeFest presale
Ticketmaster's carelessness never ceases to amaze me.
This morning, Virgin Mobile customers and previous Virgin Mobile Festival-goers were supposed to get first crack at presale tickets for the Aug. 30 Virgin Mobile FreeFest.
This morning, I've heard from more than a few festival-goers and Virgin Mobile customers who were never informed of how to get tickets.
The people who did hear from Virgin Mobile and Ticketmaster got a password they could use to earmark no more than two tickets each for the festival. Was each password different? Nope. Was each password only good for two tickets? Nope. It looks like they used one (maybe a handful) of passwords for everybody.
When people realized this, they started sharing the password with their friends. And their friends' friends. I talked to a few people who hadn't been to previous festivals and weren't Virgin Mobile customers who got tickets ...
As I was writing this post, Midnight Sunner CantonKate left this comment, which took the words out of my mouth.
I doubt that Ticketmaster had any intention of doling out the tickets in a socially responsible manner. I think they took the capitalist route, which was spend the least amount of money possible to implement a system to distribute the tickets in what appeared to be a fair manner so they can just shrug their shoulders and say they tried their best. They're not going to be making a ton of money off of this, so I doubt they cared enough to implement a system that would really keep people from cheating it.
This morning, I got a call from Ernest Richardson, a Virgin Mobile customer who lives in Baltimore and went to the 2007 Virgin Mobile Festival. He got an email with a code he could use to secure his tickets. Though he tried to get tickets this morning, he couldn't.
"I thought it was a good deal at first, especially the fact that they were looking at Virgin Mobile customers, but it didn't turn out that way," he said. "It seemed like it was a free-for-all. I'm sure I'm not the only Virgin Mobile customer that was disappointed."
For years, Ticketmaster has gotten nothing but hate and negative publicity from concert-goers and the media -- and for good reason. So you would think that for once, when they have some good news -- waiving convenience fees and giving away thousands of tickets to the Virgin Mobile FreeFest, they would want to tell somebody about it.
When I asked for comment from Ticketmaster yesterday, they responded by e-mailing me a statement from festival producer Seth Hurwitz, who I'd already talked to. Nice one, guys.