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May 23, 2009

Japanese beer for kids

kidsbeer.jpgI had to read this guest post from Owl Meat Gravy twice, I was so shocked this even exists:

Kidsbeer! Kidsbeer! Kidsbeer!
The Tomomasu company of Japan once made a non-alcoholic drink for kids chock full of the guarana (twice the caffeine of coffee), with enough kick to have the little ones running up the walls.

It didn't sell very well, so they put it in a brown bottle and changed the name to Kidsbeer.

Whoosh ... turning your kid into a kinder-meth-head is much more attractive when it seems like you're getting them drunk. All the chore-doing benefits of kiddie Red Bull combined with the gateway drug priming for later alcoholism.

Kidsbeer! And I thought Shirley Temples were weird. Why not rename this an Amy Winehouse?
Note: The photo above is from the company's actual ads ...

Before rebranding they decreased the sweetness and increased its frothiness. 

Mmm... frothy.

Satoshi Tomoda, company president said, "Children copy and mimic adults. If you get this drink ready on such occasions as events and celebrations attended by kids, it would make the occasions even more entertaining." I'll bet.
"Even kids cannot stand life unless they have a drink," is Kidsbeer's slogan.

Hang on kids, maybe it will come to the U.S, soon. Now if only we could get candy cigarettes back, because nothing goes with a Kidsbeer like a kid's Camel filterless.

(Photo courtesy of Kaku Kurita/Gamma)

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Posted by Sam Sessa at 11:00 AM | | Comments (22)
Categories: Bars & Clubs, Drink-ology, Owl Meat's Tipsy Tuesdays


Is it Good to give beer to kids?

Red bull that looks like beer for kids? That's all kinds of messed up. LOL

The image of tiny Japanese speed freaks running around in circles is hilarious.

"Even kids cannot stand life unless they have a drink,"

Tell me about it

The Tomomasu company, training tomorrow's Salarymen.

I thought this was really inappropriate until I realized that it wasn't made out of children. Otherwise, it sounds wonderful.

I hate this! I hate this! I hate this!
I can't believe that Sam would let someone write his blog that would encourage children to drink!!!

You shouldn't be so judgemental Owl Meat. Other cultures have different attitudes and I don't think Japan or France have the same problems with alcoholism and binge drinking that we do. Kids always imitate adults

ha those kids are funny. I think you made this up

Why not rename this an Amy Winehouse?

good one Owl!

Are comments only being approved during banking hours?

Oky now I KNOW KNOW KNOW you're not for real Sue Hopper. Thanks for the entertainment.

Quite obviously I think it's a ridiculous product.

Good point RoCK. There is a culture of wild binge drinnking among Salarymen (business men) in Japan that is kind of crazy. Well, pretty much like the guys on Mad Men drank.

Sue Hopper,

Is your purpose in life to be the righteous contrary curmudgeon of this blog during Sam’s absence of every posted topic.

“I can't believe that Sam would let someone write his blog that would encourage children to drink!!!”
I thought the sarcastic point of this posting was is this product for real and why would such a culture would tolerate such a line of products, but that’s merely my opinion.

GDA, right you are sir!

Can you imagine the holy furor if something like this was marketed in the U.S.?

It's the marketing that's weird and inappropriate. The product itself is just a frothy caffeine drink. People give kids caffeine all the time in the U.S. Ironically, there is a photo of me and my friends all drinking generic cola on yesterday's Dining@Large post.

Sue Hopper, I assume you will join my crusade against root beer. It clearly encourages children to drink alcohol too. Can I count on your support?

Is it Good to give beer to kids?
Posted by: Baltimore plastic surgeon

I need a crash cart stat! We've got a surgeon down. Dr. Basner's humor is falling fast. Push IV Stooges and a unit of O PositivelyHilarious! CLEAR. We're losing him DAMMIT! I'm a writer not God! Come on, you maginificent bastard, don't you die on me. Paddles! CLEAR. .... beep beep ... beep beep ... Great. He's stabilizing at Road Runner levels. I think he'll be okay.

(I assume you were being sarcastic Dr. B, but I saw a window for fun. Thanks for visiting. :-)

I should have given you a source or link for this story, so that you know it's not a prank. Here is one:

As I sometimes do at D@L, I must reveal my suspicion that "Sue Hopper", is really the OMG. Your phrasing and cadence give it away, IMO.

It hurt my brain but I reached back into the part that studied Japanese. The label on the bottle says in part in hiragana こども or "kodomo" which means child.

LEC, my original response seems to have gotten lost. Again, no that's definitely not me. Nor am I whoever is poking fun of "Sue Hopper", such as Sioux Hophead or whatever. Not that I don't appreciate the creative effort. I would have been much more hurtful in specific ways. As a recovering Irish-Catholic I am really good at finding fault in myself.

OMG how is this not regulated?

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About Erik Maza
Erik Maza is a features reporter at the Baltimore Sun. He writes for several sections of the Sun paper and contributes weekly columns on music and nightlife. He also writes and edits the Midnight Sun blog. He often covers entertainment, business, and the business of entertainment. Occasionally, he writes about Four Loko, The Block, the liquor board, and those who practice "simulated sex with a potted palm tree." Before The Sun, he was a reporter at the Miami New Times. He's also written for Miami magazine, the Orlando Sentinel, the Sarasota Herald Tribune and the Gainesville Sun. Got tips? Gripes? Pitches? He's reachable at Click here to keep up with the dumb music he's listening to.

Midnight Sun covers Baltimore music, live entertainment, and nightlife news. On the blog, you'll find, among other things, concert announcements, breaking news, bars closings and openings, up-to-date coverage of crime in nightlife, new music, round-the-clock coverage of Virgin Mobile FreeFest, handy guides on bars staying open past 2 a.m. on New Year's Eve and those that carry Natty Boh on draft. Recurring features include seven-day nightlife guides, Concert News, guest reviews of bars and concerts, Wednesday Corkboard, and photo galleries, as well as reader-submitted photos. Thanks for reading.

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