It's the glass, not the pour. Or maybe it's the drinker.
A while back, my pal Crazy Joe applied for a job at a Baltimore restaurant known for its wine.
At the time, this restaurant (which shall remain nameless) was having some wine-related issues with customers.
The restaurant served traditional pours (5 or 6 ounces) in those large, trendy wine glasses everyone has come to know and love.
Problem was, a lot of their customers owned the very same glasses. And when they had a glass of wine at home, they were used to filling it halfway (that's a lot more than 5 or 6 ounces).
So when they ordered a glass of fancy wine at this fancy restaurant and were served a traditional pour in a large glass, they were more than a little upset.
The customers thought they were getting cheated ...
Now, at this point, the restaurant had two options to appease the customers: Serve larger, less traditional pours, or get smaller wine glasses.
Which one do you think they picked?
Smaller wine glasses, of course. That way, the traditional pours looked bigger.
Problem solved. Or was it?
In the past few decades, everything seems to have gotten bigger in this country (including the people). A "large" soda is several times bigger than it was 30 years ago. Should the same apply to wine servings in restaurants?
Elizabeth Large wrote a post about skimpy pours about a year ago, which spawned an interesting comment thread. She remembers when restaurants that didn't care much about wine would fill the glass all the way to the top. But she didn't think that was right, either.
What do you make of all this?
(Los Angeles Times photo)