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January 27, 2009

Superbowl doesn't rank high when it comes to beer drinking

My buddy (and colleague) Rob Kasper (of Kasper on Tap fame) blogs that when it comes to beer drinking holidays, the Superbowl is only ranked eighth. Imagine that!

Here's the list of the U.S.' top beer holidays, courtesy of data from the Nielsen Co.

1. July 4

2. Labor Day

3. Memorial Day

4. Father's Day

5. Christmas

6. Thanksgiving

7. Easter

8. Super Bowl

Rob also listed some interesting Super Bowl trivia on his post. Check it out.

(Baltimore Sun photo by Gene Sweeney Jr.)

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Posted by Sam Sessa at 8:25 AM | | Comments (7)
Categories: Bars & Clubs


Weird, I would have guessed St. Patty's Day...but that could be because my family's Irish and takes it a little too seriously...

How can St. Patricks Day or Cinco de Mayo possibly consume less beer than Father's Day?

And who in the world celebrates Easter with a beer? That's pretty curious to me.

I guess that's because there is a smaller number of people drinking than the on other days because a smaller number of people are interested in parking themselves in front of TV with idle hands drinking for added entertainment.

Dear Confused,
You're clearly not Polish.

I'm not certain, but I presume that the list accounts for beer sold in liquor stores to be consumed at home (yours or someone else's), rather than beer sold and consumed at bars. That would probably account for the omission of St. Patrick's Day and Cinco de Mayo, and other traditional "let's go out to the bar and get hammered" holidays, nd the inclusion of other "let me pick up a case of beer so I can deal with my family" holidays.

And I'm guessing that Labor Day and Memorial Day must account for the entire weekends of those two holidays. I mean, they're long weekends during warm-weather months, so it's easy to see how they'd create a lot of beer sales. But how much do you actually drink on Labor Day monday, knowing there's work the next day and all?

I thought Nielsen did TV ratings...since when did they start ranking beer sales?

St. Patrick's Day and Cinco de Mayo don't always fall on a weekend or holiday day off (like Labor or Memorial Day), so that's probably why they are not on the list.

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About Erik Maza
Erik Maza is a features reporter at the Baltimore Sun. He writes for several sections of the Sun paper and contributes weekly columns on music and nightlife. He also writes and edits the Midnight Sun blog. He often covers entertainment, business, and the business of entertainment. Occasionally, he writes about Four Loko, The Block, the liquor board, and those who practice "simulated sex with a potted palm tree." Before The Sun, he was a reporter at the Miami New Times. He's also written for Miami magazine, the Orlando Sentinel, the Sarasota Herald Tribune and the Gainesville Sun. Got tips? Gripes? Pitches? He's reachable at Click here to keep up with the dumb music he's listening to.

Midnight Sun covers Baltimore music, live entertainment, and nightlife news. On the blog, you'll find, among other things, concert announcements, breaking news, bars closings and openings, up-to-date coverage of crime in nightlife, new music, round-the-clock coverage of Virgin Mobile FreeFest, handy guides on bars staying open past 2 a.m. on New Year's Eve and those that carry Natty Boh on draft. Recurring features include seven-day nightlife guides, Concert News, guest reviews of bars and concerts, Wednesday Corkboard, and photo galleries, as well as reader-submitted photos. Thanks for reading.

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