Gutter magazine vs. Baltimore magazine
The beef started last year, when local online arts/fashion/music publication Gutter magazine called out Baltimore magazine as a fluff-filled rag with no clue as to what goes on in this city.
"Do you ever ACTUALLY talk to anyone who lives IN Baltimore City?" the Gutter article said.
Now, I have to give Baltimore magazine serious props for their response. It was genius. Did they take a swipe back at Gutter? Nah.
They gave Gutter a Best of Baltimore Award for Countercultural Media Experience. It read:
"With dozens of rough-edged, super-saturated photos each month and a drunk-at-midnight's focus and 'tude, Gutter works really hard to show us that it doesn't care what you think of it. And what could be more beautiful than that?"
Gutter came back with a left hook to the kidney ...
"Granted, the first incarnation of Gutter was little more than a LOT of fluff pieces buried inside millions of Real Estate ads but we soldiered on.
In the end, we let go all of our writers and photogs who have been doing the same thing over and over again for decades and looked to fresh talent at MICA, UMBC and several of the other colleges.
And guess what! It seems to be working! I mean we’re not on par with B-mag by any means, but darn it we’re trying."
No word on whether Gutter editor J.M. Giordano (also a frequent poster on this blog) will be at the annual Best of Baltimore party.
I'll keep you posted.
(Photo courtesy of Baltimore magazine)