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That's an odd sponsor

It makes sense when companies like Budweiser and Guinness pay money to support a concert or a tour.

Now, I lose a little respect for bands that sign up for events like Kool Cigarettes Presents: the Roots, Live in Concert!

But I understand it.

Music and booze/cigarettes go hand in hand. 

This show at the 9:30 Club, however, I don't understand:

DC101 and Charlestown Alexander Diamond Importers present Elliot's Non-Denominational Xmas Show, featuring Silversun Pickups • Finger Eleven • Papa Roach, 8pm Doors. Listen to DC101 to win tickets!

Diamonds? Huh? What do diamonds have to do with live music?

I think sponsorship may have gone a little too far. 

(Bloomberg News photo) 

Comments

What do Silversun Pickups have to do with Papa Roach?!

Diamonds, Michael. Diamonds.

They all wear jewels made by Charlestown Alexander Diamond Importers.

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About the blogger
I've been The Baltimore Sun's nightlife and local entertainment reporter for a couple years, and it's surprising how much the scene has grown in that time. Most of Baltimore's bars and clubs are unpretentious places with fairly cheap drinks and plenty of character. I like dancing and think this city needs more clubs, but nothing beats having a cold, locally brewed beer with friends in a comfortably full corner bar.
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