Making Cajun lemonade
Yesterday, we went and published the wrong phone number for the print edition of the Silk Road review. The phone number we had in there was for the subject of the previous Monday's review, Ethel & Ramone's.
For once it wasn't anything I had done, but I understood instantly how it happened.
Ed Bloom at Ethel & Ramone's told me he's fielded about six dozen calls intended for Silk Road Bistro. Here's what he told me he's been telling the caller:
"No, this is not the Silk Road, the wrong number is printed in the paper. I'm sorry for your trouble, though, and if you ever come to Ethel & Ramone's, I'll give you a complimentary appetizer. But please call the Silk Road now, because they deserve your business, too."
Silk Road Bistro's phone number is 410-878-2929
Ethel & Ramone's phone number is 410-664-2971
Comments
Six dozen calls? Holy mother of God. Do that many people really make immediate eating decisions based on reviews in the paper? You should feel pretty influential right about now, RG! My experience with this was when my husband and I dropped by Samos at 5 p.m. on a Saturday a few months ago. It was MOBBED -- usually it's a little quieter around that time on a weekend night. My husband chatted with some older ladies who were bravely standing on the street corner, waiting patiently. They said they'd just read a great review and wanted to try the place. I realized that very week it had been chosen as one of Baltimore's best by Baltimore Magazine. Fortunately, the crowds have died down and we can eat there once again! The older ladies who were waiting for Samos, by the way, ended up eating at Ikaros instead, at my husband's suggestion. Seventy-year-old women do not need to spend two starving hours standing on the street in Greektown, waiting for a meal.
Posted by: KB | April 26, 2011 4:07 PM
Nice response! I'll make sure to add Ethel & Ramones to my "must try soon" list, too (Silk Road is already on that list).
Posted by: Amy | April 27, 2011 10:14 AM