Freshii is coming
Baltimore will get its first Freshii soon. The fast-growing Chicago-based franchise will show up in Charles Village (in the old Gordon Florist, which relocated to York Road) in mid-May and Downtown on Light Street (in an old AT&T Wireless store) soon thereafter.Freshii doesn't have a mission statement, it has a manifesto. It goes like this.
When you are hungry and there is only a candy bar in sight, do you grab for that candy bar?
Now, imagine if between your hand and that candy bar, we placed an apple? Might you choose that apple? Our goal is simple: Freshii wants to be that apple.
Through our vision of Fresh Food, Custom Built, Fast, Freshii is focused on becoming the most convenient choice for healthy and fresh meals and snacks served quickly in a cool, clean, and environmentally sustainable setting for breakfast, lunch, dinner and snacks in between.
At a Freshii, you can choose your own healthful (three choices: light, balanced or classic, depending on the fat and carb content) or design your own salad, wrap or bowl. Everything is biodegradable and sustainable as much as possible.
And the more the read about Freshii, the more I want to say, "oh, Brother!"
Except for it's just the thing I'm always looking for.
Crazy Gorelick Time: The name -- I hate it so much. It's pronounced "Freshy"and I hate to say words that end like that, like "smoothie" and "veggie." I hate them so much I don't say them. Even worse, I just know my brain is going to make me call this place Fresh-Eye-Eye"
Who knows Freshii? There's on in D.C. and one at the National Harbor in Maryland.