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April 27, 2011

Freshii is coming

freshiiBaltimore will get its first Freshii soon. The fast-growing Chicago-based franchise will show up in Charles Village (in the old Gordon Florist, which relocated to York Road) in mid-May and Downtown on Light Street (in an old AT&T Wireless store) soon thereafter.

Freshii doesn't have a mission statement, it has a manifesto. It goes like this.
When you are hungry and there is only a candy bar in sight, do you grab for that candy bar?

Now, imagine if between your hand and that candy bar, we placed an apple? Might you choose that apple? Our goal is simple: Freshii wants to be that apple.
Through our vision of Fresh Food, Custom Built, Fast, Freshii is focused on becoming the most convenient choice for healthy and fresh meals and snacks served quickly in a cool, clean, and environmentally sustainable setting for breakfast, lunch, dinner and snacks in between.  

At a Freshii, you can choose your own healthful (three choices: light, balanced or classic, depending on the fat and carb content) or design your own salad, wrap or bowl. Everything is biodegradable and sustainable as much as possible.


And the more the read about Freshii, the more I want to say, "oh, Brother!"

Except for it's just the thing I'm always looking for.

Crazy Gorelick Time: The name -- I hate it so much. It's pronounced "Freshy"and I hate to say words that end like that, like "smoothie" and "veggie." I hate them so much I don't say them. Even worse, I just know my brain is going to make me call this place Fresh-Eye-Eye"

Who knows Freshii? There's on in D.C. and one at the National Harbor in Maryland.

Posted by Richard Gorelick at 1:04 PM | | Comments (8)
        

Comments

Guh. That is a groaner.

I would not reach for that apple if it happened to be priced at $3.99. This sounds like the sort of place that charges a lot of money for not a lot of calories.

Their online menu doesn't make a whole lot of sense.

We'll see. I can always pop into Eddies and buy an apple for fifty cents if I'm that hungry.

This is great news! We moved here from Chicago and just discovered Freshii at the end of our time there -- good food, fresh, and reasonable prices.

Was this one of the concepts on Bobby Flay's restaurant concept show.

If only one could combine Feshii with Saucy Balls. It might be a little something like this.....

Now, imagine if between your hand and that candy bar, we placed a meatball? Might you choose that meatball? Our goal is simple: we want to be that meatball.

We actually ate at a Freshii in Virginia - it was surprisingly good.

@RoCK
"Freshii Balls"???

Sounds tacky and pretentious. I'm sure the clientele will be the same.

thanks for the heads up on the one in DC. Turns out is just 1 block from my office and I'd never even noticed it. I went today and am surprisingly pleased with my lunch, a brown rice chicken terriyaki "bowl". It was actually pretty cheap, especially for DC, and I think I'll probably go often.

For the record, the name makes me sing a mid 90s song that had the lyrics "Freshy Freshy".

I still want the candy bar.

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About this blog

You are reading the archives. For updated blog posts about the Maryland food scene, see Richard Gorelick's new Baltimore Diner blog.
Richard Gorelick was appointed The Baltimore Sun's restaurant critic in September 2010. Before joining the paper staff fulltime, he contributed freelance criticism and features articles about food to area and regional publications. Along the way, he dispatched for short-distance trucking companies, shilled for cultural non-profits, and assisted in cognitive neurology research – never the subject, always the control.

He takes restaurants seriously but not himself, and his favorite restaurant is the one you love, too.
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