Freshii is coming
Baltimore will get its first Freshii soon. The fast-growing Chicago-based franchise will show up in Charles Village (in the old Gordon Florist, which relocated to York Road) in mid-May and Downtown on Light Street (in an old AT&T Wireless store) soon thereafter.
When you are hungry and there is only a candy bar in sight, do you grab for that candy bar?
Now, imagine if between your hand and that candy bar, we placed an apple? Might you choose that apple? Our goal is simple: Freshii wants to be that apple.
Through our vision of Fresh Food, Custom Built, Fast, Freshii is focused on becoming the most convenient choice for healthy and fresh meals and snacks served quickly in a cool, clean, and environmentally sustainable setting for breakfast, lunch, dinner and snacks in between.
At a Freshii, you can choose your own healthful (three choices: light, balanced or classic, depending on the fat and carb content) or design your own salad, wrap or bowl. Everything is biodegradable and sustainable as much as possible.
And the more the read about Freshii, the more I want to say, "oh, Brother!"
Except for it's just the thing I'm always looking for.
Crazy Gorelick Time: The name -- I hate it so much. It's pronounced "Freshy"and I hate to say words that end like that, like "smoothie" and "veggie." I hate them so much I don't say them. Even worse, I just know my brain is going to make me call this place Fresh-Eye-Eye"
Who knows Freshii? There's on in D.C. and one at the National Harbor in Maryland.
Comments
Guh. That is a groaner.
I would not reach for that apple if it happened to be priced at $3.99. This sounds like the sort of place that charges a lot of money for not a lot of calories.
Their online menu doesn't make a whole lot of sense.
We'll see. I can always pop into Eddies and buy an apple for fifty cents if I'm that hungry.
Posted by: The Baltimore Chop | April 27, 2011 2:00 PM
This is great news! We moved here from Chicago and just discovered Freshii at the end of our time there -- good food, fresh, and reasonable prices.
Posted by: Chi-towner | April 27, 2011 4:12 PM
Was this one of the concepts on Bobby Flay's restaurant concept show.
If only one could combine Feshii with Saucy Balls. It might be a little something like this.....
Now, imagine if between your hand and that candy bar, we placed a meatball? Might you choose that meatball? Our goal is simple: we want to be that meatball.
Posted by: Robert of Cross Keys | April 27, 2011 5:50 PM
We actually ate at a Freshii in Virginia - it was surprisingly good.
Posted by: sean | April 27, 2011 8:14 PM
@RoCK
"Freshii Balls"???
Posted by: MC | April 28, 2011 2:00 PM
Sounds tacky and pretentious. I'm sure the clientele will be the same.
Posted by: Brian | April 28, 2011 4:27 PM
thanks for the heads up on the one in DC. Turns out is just 1 block from my office and I'd never even noticed it. I went today and am surprisingly pleased with my lunch, a brown rice chicken terriyaki "bowl". It was actually pretty cheap, especially for DC, and I think I'll probably go often.
For the record, the name makes me sing a mid 90s song that had the lyrics "Freshy Freshy".
Posted by: Summer | May 4, 2011 1:08 PM
I still want the candy bar.
Posted by: Mary | May 4, 2011 1:38 PM