The new co-ops -- does this logo make me look crunchy?
Closer to home, you may have heard about the Baltimore Food Co-op that is being readied for a spring opening in the former Mill Valley General Store in the Jones Falls Area.
The co-op is now taking $100 membership pledges -- only when the number of pledges reaches a predetermined level will the pledge money be activated and the co-op a reality.
I spoke last week with John Segal from the co-op's board, and he especially wanted people to know that the Baltimore Food Co-Op was not going to be like the earthy-crunchy food co-ops you remember from the 1970. You know, the one where everyone was so GROUCHY.For one thing, this co-op, Segal said, won't require its members to volunteer at the store. There was more from my conversation with Segal, and I haven't given up trying to find the notes I took on WordPad but I know the phrase "professionally run" came up again and again.
I did tell Segal that the BFC logo looked pretty "earthy-crunchy" to me. He was surprised. He said, "earthy, yes...but crunchy?!
A few of my friends disagreed with me. They really like the logo, although they didn't get the subtlety of b f c = beet, fennel, carrot