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February 8, 2011

The new co-ops -- does this logo make me look crunchy?

bfcEat 52 has this piece about the new generation of food co-ops, which it is terming techno-locavorism. These are web-based buying clubs or produce-alerters.

Closer to home, you may have heard about the Baltimore Food Co-op that is being readied for a spring opening in the former Mill Valley General Store in the Jones Falls Area.

The co-op is now taking $100 membership pledges -- only when the number of pledges reaches a predetermined level will the pledge money be activated and the co-op a reality.

I spoke last week with John Segal from the co-op's board, and he especially wanted people to know that the Baltimore Food Co-Op was not going to be like the earthy-crunchy food co-ops you remember from the 1970. You know, the one where everyone was so GROUCHY.

For one thing, this co-op, Segal said, won't require its members to volunteer at the store. There was more from my conversation with Segal, and I haven't given up trying to find the notes I took on WordPad but I know the phrase "professionally run" came up again and again.

I did tell Segal that the BFC logo looked pretty "earthy-crunchy" to me. He was surprised. He said, "earthy, yes...but crunchy?!

A few of my friends disagreed with me. They really like the logo, although they didn't get the subtlety of b f c = beet, fennel, carrot

What do you think...is it crunchy?
Posted by Richard Gorelick at 4:08 PM | | Comments (9)
        

Comments

Crunchy--and clever,

I got it pretty quickly, but only because when I was at Wegmans (they do drop the apostrophe, dont they?) on Friday I noticed that they are displaying their fennel pre-trimmed. Somehow I never synced having fresh stalks and fronds with the days when I make veal stock.

Actually, it does not cost anything to make a pledge to join the Co-Op. Nor does it get you a membership.

The Co-Op won't start selling memberships (which will be $100 for a lifetime membership, with nominal annual fees) until after the 1000 pledges have been obtained.

(disclosure: I am part of the group working to get the Baltimore Food Co-Op off the ground.)

Looks more cardiac than crunchy.

I think the logo is pretty hurtin' looking.

I agree with chowsearch. Before I realized it was trimmed fennel, the green stuff in the background looked like a heart.

I miss the old nutty, crunchy food co-ops. Don't remember folks being grumpy and I never minded doing my volunteer hours. Made me feel a part of things. The meetings, however, those could get painful.

Anything that gets the yuppies away from the JFX Market makes me happy.

$100,000 to start up the coop? Sounds like alot of money to me. It should be interesting to see what the nominal annual fees end up costing.

The Mill Valley General Store is closing up shop and the property is going to become a food co-op? It looks like they are still operational at this moment but it looks like the end is near. I was going to look into their multi-source CSA in the coming year. Booo.

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About this blog

You are reading the archives. For updated blog posts about the Maryland food scene, see Richard Gorelick's new Baltimore Diner blog.
Richard Gorelick was appointed The Baltimore Sun's restaurant critic in September 2010. Before joining the paper staff fulltime, he contributed freelance criticism and features articles about food to area and regional publications. Along the way, he dispatched for short-distance trucking companies, shilled for cultural non-profits, and assisted in cognitive neurology research – never the subject, always the control.

He takes restaurants seriously but not himself, and his favorite restaurant is the one you love, too.
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