Docs down on Double Down
Is it a sandwich or a controlled substance?
The Physicians Committee for Responsible Medicine says the new KFC Double Down, the bunless fried-on-fried wonder that started shortening American lifespans today, should be treated like the latter.
The committee has asked KFC to market the Double Down as if it were tobacco or alcohol, which means not advertising it within 500 yards of a school or otherwise promoting it to kids.
"Just as many young people don't understand the risks of tobacco, they often do not realize that high-fat, meat-heavy meals greatly increase the risk of obesity, heart disease, diabetes, hypertension, and some types of cancer," Susan Levin, the committee's director of nutrition education, wrote in a letter to David C. Novak, chairman of Yum! Brands, Inc., KFC's parent company.
The Double Down is a bacon-and-cheese sandwich that uses two fried chicken fillets in place of bread. It has 540 calories, 32 grams of fat and 1,380 milligrams of sodium.
"Kids," Levin writes, "shouldn't be exposed to such recklessness."