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April 19, 2010

Wegmans selling $400-per-pound truffles

TrufflesHere's an eye-popping dollar figure you don't see on the average supermarket shelf: $399.99.

That's the pricetag on the truffles Wegmans is selling in Hunt Valley.

My colleague Julie Scharper was so shocked she snapped a picture and sent it my way.

Shane Andy, a produce manager at the store -- and yes, it really is Shane Andy, not Andy Shane -- tells me that's the price per pound. The average truffle weighs about an ounce, so customers can take one home for about $25.

Even so, the black truffles are kept under lock and key in the produce section. They are displayed on a bed of uncooked risotto.

"A lot of people ask for rice they've been in," Andy said.

The truffles came from Phillips Mushroom Farms in Pennsylvania, but Andy was not sure if they were actually grown there. (I would have expected the provenance of such a high-priced item to be clearer than that, but what do I know?)

Andy also said it's been a while since the store has had them in stock.

"This is the first we've had them in for a while because of [limited] availability," he said. He expects them to sell out in the next week and a half.

 

Sun photo by Julie Scharper

Posted by Laura Vozzella at 11:42 AM | | Comments (15)
        

Comments

Uncooked risotto? Wouldn't that just be "rice"?

Good point. Make that uncooked arborio rice. LV

I'll bet the aborio rice from the bit sells for $199 a pound next week...

I actually saw this the last time I was in Wegmans and had to take a double look!

Me too, Meg. I actually didn't realize that it would break down to about $25 - I thought it was the price per truffle. I might actually be tempted with that knowledge!

Although, there's the question of what the hell to do with the damned thing when just a few tiny shots of truffle oil are sufficient for anything I know how to make!

Thats actually not that bad. A few years back I think I recall they were $800 or $900

You fry an egg sunny side up in olive oil. Cover the white with serrano ham and shave black truffle on the yolk. Repeat until all the truffle is gone.

OFN

The fact that the produce manager knows so little about truffles is disturbing. You pretty much cannot just grow them. If you could - everybody would and they would be like $3.99 a lb versus $399. Probably from France.

AWH is correct; the price has actually come down quite a bit. Rob Kasper wrote about the pricey truffles a few years ago:
http://articles.baltimoresun.com/2006-04-19/news/0604180010_1_truffles-produce-department-wegmans

I'm sure they're from Oregon or elsewhere in the Pac NW. Finding a good truffle oil (as opposed to the more prevalent synthetic stuff) is probably a better option.

There's a chef out here who makes a good one from wild Oregon white truffles: http://www.oregontruffleoil.com/

I checked Phillips mushroom farms website and they don't mention a thing about truffles. Although, they do have an impressive line of gourmet mushrooms.

I've purchased black truffles at Wegman's before. They were terrible quality. When I informed the management, they were very apologetic over the phone and asked me to come in with the truffles. When I arrived, they dithered and finally did nothing, making me waste a trip, my time, and my money. In my opinion, the purchasing staff there knows nothing about truffles.

Caveat Emptor, I have not purchased truffles from Wegman's, but I once got some cut-up butternut squash that had gone slimy when I opened it up at home. I took it back and it was replaced pronto, no questions asked. I also got overcharged once at the seafood counter; I got raw scallops, but noticed when i got home that I had been charged for the cooked ones (roughly twice the price). Again, I got a refund with no argument.

Dahlink: your experience was what they'd suggested would happen on the phone, but when I arrived, they weren't able to locate a manager who could help, then someone came over and said there was nothing they could do. It was just frustrating. I'm no truffle novice. I lived near Alba for a while and I've cooked with white and black truffles. But they were selling what were, in my opinion, Chinese truffles at Périgord or Umbria prices. It's still a great supermarket, I just don't trust them on this subject.

Caveat Emptor, I bow to you on your superior knowledge of truffles. It's a shame you weren't able to talk to the Wegman's manager Wendy. In my experience she will go the extra mile to give you satisfaction.

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About this blog
Richard Gorelick was appointed The Baltimore Sun's restaurant critic in September 2010. Before joining the paper staff fulltime, he contributed freelance criticism and features articles about food to area and regional publications. Along the way, he dispatched for short-distance trucking companies, shilled for cultural non-profits, and assisted in cognitive neurology research – never the subject, always the control.

He takes restaurants seriously but not himself, and his favorite restaurant is the one you love, too.
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