Sacrebleu! It's McBistro
McDonald's gave me occasion this afternoon to look up the definition of "bistro."
"A bistro, sometimes spelled bistrot, is, in its original Parisian incarnation, a small restaurant serving moderately priced simple meals in a modest setting," sayeth Wikipedia. "Bistros are defined mostly by the foods they serve. Slow-cooked foods like braised meats are typical."
Sounds a lot like the Golden Arches, right? Except for that "slow-cooked" business. And the part that evokes the City of Light. And the part, noted in other sources I consulted, about bistros serving wine.
Whether the word fits McDonald's or not, the fast-food chain is slapping it on a new menu item, the McBistro Chicken Sandwich.
It is being tested in just three markets nationwide: Omaha, Albuquerque and -- you guessed it -- Greater Baltimore.
The chicken comes either grilled or fried. It's available with bacon, white cheddar cheese, tomato and a choice of sauce (chipotle barbecue, honey mustard, buttermilk ranch). It is served on a whole-grain "bakery-style" roll.
All fine and dandy if you're in the market for a fast-food chicken sandwich. But what makes this bistro fare?
Apparently, in the eyes of McDonald's, it's the fact that customers can customize their sandwiches, and pay less if they hold the bacon or cheese or lettuce.
"McBistro Chicken Sandwiches are all about choice, and customers will pay for only what they include on their customized sandwich, enjoying a premium product without a premium price," says a McDonald's news release.
Are Parisian waiters known for being exceedingly accommodating? For singing, "Special orders don't upset us"? I'm thinking surly guy in a white jacket who brings you food so delicious you don't mind his attitude, not clown in a yellow jumpsuit whose painted-on smile can't begin to make up for his fare.
No price information was included on the press release. I found that surprising since the whole bistro claim hangs on the sandwich's flexible ingredients and pricing. A McDonald's PR rep said she'd look into it and get back to me.
Since the sandwich is already being served, I decided I'd just call a McDonald's and ask. I rang up the one in the 2800 block of Greenmount Avenue. The woman who answered hung up before I could get the question out.
Maybe they're getting the Parisian thing down after all.
McDonald's photo








Comments
I googled McDonald's Bistro and it appears that there are few concept locations across the US. I know of two older McD's that have been torn down in the past two weeks in Howard County with signs posted that they will reopen in June. Perhaps they are expanding this concept?
Posted by: mysterydate98 | March 16, 2010 3:39 PM
Laura, you rock. Your enterprising nature and sarcastic tone have added a lot to this blog.
Posted by: Groundskeeper | March 16, 2010 3:40 PM
I googled McDonald's Bistro and it appears that there are few concept locations across the US. I know of two older McD's that have been torn down in the past two weeks in Howard County with signs posted that they will reopen in June. Perhaps they are expanding this concept?
I'm sorry to disappoint a mysterydate, but this isn't a revamped bistro-style McDonald's. It's just an allegedly bistro-style sandwich. C'est la vie. LV
Posted by: mysterydate98 | March 16, 2010 3:40 PM
I saw a McBistro ad on the metro this morning. I quickly checked to make sure I was on the right train and not the one to Perdition. I got off at the Lexington Market stop, so I presume....
Posted by: jl | March 16, 2010 3:49 PM
McDonalds in Paris does serve wine. Or so I've heard. I wouldn't actually go into a McDonalds in Paris to verify.
Posted by: Hal Laurent | March 16, 2010 3:57 PM
Yes, I believe Parisian McDo's do serve wine. I have myself gone to McDo's in Paris, and for an extremely good reason: they have the best public restrooms in France (admittedly a very low bar).
Posted by: Jim | March 16, 2010 4:18 PM
Jim, same reason I got to McDonalds here in the states. Good clean (usually) public bathrooms. Which brings up a swerve sort of. What's up with Ocean City and all the places with signs saying "restrooms are for patrons only"? If ya gotta go, ya gotta go. I'm only sayin...
Posted by: Joyce W. | March 16, 2010 4:24 PM
McDonalds in Germany serve beer--or at least they used to, as I recall. When you travel with kids you need to make a junk food stop once in a while, and we have had fun trying Mickey D's around the world. Our favorite was in Japan.
Posted by: Dahlink | March 16, 2010 4:32 PM
I'm only mildly ashamed to admit that I'm a bit of an elitist about certain things.
When people order Starbucks "coffee" concoctions at other coffee joints, and voice their displeasure -- comparing to how Starbucks' menu run -- not only do I bristle, but I start envisioning the kind of rampage that's generally reserved for zombie movies.
There are certain kinds of things that the American tendency towards the lowest common denominator gives me hives about. Coffee is one. French food is the other.
I can't help but imagine this taking off, and folks walking into Petit Louis or Tersiguel's and asking for buttermilk ranch.
Posted by: El Generalissimo | March 16, 2010 4:39 PM
McVomit.
Posted by: Gregory Asch | March 16, 2010 5:15 PM
McVomit.
Posted by: Gregory Asch | March 16, 2010 5:18 PM
McVomit.
Posted by: Gregory Asch | March 16, 2010 5:23 PM
This may now be out of date, but some years ago the only food at the rest stops on the main expressway from Paris to the south was McDonald's. Ironically, one of the only two things I would eat at a McD's here, the crisp french fries (the other is breakfast biscuits) were fat and soggy there, like Thrasher's.
Posted by: Federal Hill Jim | March 16, 2010 5:54 PM
Bn jour, Monsieur, welcome to McBistro. Your chef, Pierre, he's the homme with the nose ring and the greasy spatula, will have the plaisir of serving you ce soir. Le bouef bourgoninon on a Kaiser roll with secret sauce? Quel domage, we're fresh out. Bouillibaise? So sorry. That's at our other new location, McPoisson. Croque Monsieur? That's far too sexist. Our Bistro Big Mac is for both Monsieur et Madame. And to drink? We have a lovely Fresca that's almost like champagne if you forget that it's sans alchohol. A bit young perhaps but I think you'll admire its impudence
Posted by: Michael A. Gray | March 16, 2010 6:13 PM
[VINCENT]
And in Paris, you can buy beer at McDonald's.
And you know what they call a Quarter Pounder with Cheese in Paris?
[JULES]
They don't call it a Quarter Pounder with Cheese?
[VINCENT]
No, they got the metric system there, they wouldn't know what the f*$% a Quarter Pounder is.
[JULES]
What'd they call it?
[VINCENT]
They call it Royale with Cheese.
Posted by: Don't Shake the Baby | March 17, 2010 8:14 AM
DStB, exactly what's been in my head since this topic came up!
Posted by: Joyce W. | March 17, 2010 8:20 AM
I must admit that hubby and I ventured into a McDoo on our Paris trip. It was one of only two places that was open when we arrived at Versailles on an early train from Paris. We had a perfectly serviceable coffee and hot chocolate, and some very good maccaroons.
Of course, the other place that was open...Starbucks.
Posted by: GrayGirl | March 17, 2010 9:37 AM
A McD's in Pasadena, MD was offering it yesterday. They gave out survey cards to complete online. Reward for bothering: $5 in McD's gift certificates.
I saw one on the trash can when I was in there for a drink and picked it up...
Posted by: Kevin | March 17, 2010 10:15 AM
did it work cuz i got one too.
Posted by: Tomcat | March 20, 2010 1:23 PM
Tried the McBistro chicken, on Friday. Crispy w/ ranch. Had a coupon & I was feeling cheap. Don't recommend it at all if you have discriminating taste at all. Flavorless, unreal chicken. Tomato & lettuce & dressing were best thing about it. Don't know why I thought it might actually be good. Chick-Fil-A is far, far & away better.
Posted by: Laurel | May 3, 2010 3:17 PM
I like my food like I like my women...fast and cheap.
Posted by: RayRay | May 5, 2010 11:09 AM
I do not normally eat fast foods, but I had a coupon for this sandwich for free with the purchase of a large or medium drink. I had the grilled version and it tasted good to me. I have tried out Chik-fil-a chicken sandwich and Burger King's Chicken tender crisp 2 times each. They each have their own distinct taste which makes them all good to me. As I said, I do not eat fast food all the time; so I can appreciate the taste from time to time.
Posted by: Rosli | July 14, 2010 8:29 PM
I do not normally eat fast foods, but I had a coupon for this sandwich for free with the purchase of a large or medium drink. I had the grilled version and it tasted good to me. I have tried out Chik-fil-a chicken sandwich and Burger King's Chicken tender crisp 2 times each. They each have their own distinct taste which makes them all good to me. As I said, I do not eat fast food all the time; so I can appreciate the taste from time to time.
Posted by: Rosli | July 14, 2010 8:33 PM
same here rosli. just had it today, and it was ok. not that much different from their regular grilled chicken sandwich...maybe the tomato seemed thicker? that's about it.
oh, but I did have their jalapeno sauce (new sauce), and it seemed like it was just picked jalapenos on the sandwich which added a good kick for me.
btw... if bistro is about having it your way, should we call burger kings burger bistros?
Posted by: Matt K | July 15, 2010 12:52 PM