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March 15, 2010

Something cheesy in Catonsville

Grilled CheeseJust when you thought the Catonsville dining scene couldn't get any more hifalutin, along comes a new restaurant devoted to grilled cheese.

We're not talking Wonder-Bread-and-Kraft-Singles combos either.

When Grilled Cheese & Co. opens later this month in the 500 block of Edmondson Avenue, near the Beltway, expect the likes of smoked bacon, aged white cheddar and diced tomato. And fresh mozzarella, roasted red peppers, pesto, balsamic glaze and "XVO." (If they had to abbreviate "extra virgin olive oil," at least they went with their own shorthand and not Rachael Ray's.)

There's even a dessert grilled cheese made with sliced brie, mascarpone cheese, semi-sweet chocolate and raspberry sauce.

The company's Web site says the restaurant concept, one the owners hope to expand to more locations, was "inspired by childhood memories of grilled cheese." At the same time, it describes the menu as "adult-focused." Along with the upscale sandwiches, there will be homemade soups and "gourmet" salads.

The restaurant is in a two-story white building that at one point housed both barbecue joint and exterminator. (That always amused me for some reason.)

Grilled Cheese & Co. is the creation of Vic Corbi and Matt Lancelotta, who've already been peddling upscale grilled cheese at area festivals. They're the ones behind the Grilled Cheese, Beer & Wine Festival planned for October, which EL mentioned in this space when it was announced last month.

I spotted the Grilled Cheese & Co. sign going up late Sunday afternoon while driving by with the family. My husband, still bitter four years after having frittered away one of his Charleston courses on grilled cheese, greeted the restaurant concept with a bad pun: "That's a crock, monsieur."

But really, if it's extra-good grilled cheese, what's not to like?

Sun file photo

Posted by Laura Vozzella at 4:35 AM | | Comments (32)
        

Comments

I'm liking this idea, but not sure I would drive all the way to C'ville for it.

A combined exterminator and barbecue is better than a sushi and bait shop.

mmmm...sounds great. It's a perfect day for a grilled cheese today. The dessert looks scrumptious

If it is anything like Melt in Cleveland, it will do well. Adult grilled cheese in a funky atmosphere. There was a 1.5 hour wait in the middle of the afternoon when we visited:

http://www.meltbarandgrilled.com/

It helped that they had a liquor license and an extensive beer list.

If it is anything like Melt in Cleveland, it will do well. Adult grilled cheese in a funky atmosphere. There was a 1.5 hour wait in the middle of the afternoon when we visited:

http://www.meltbarandgrilled.com/

It helped that they had a liquor license and an extensive beer list.

No way that a grilled cheese restaurant will survive in that location. It might have a chance on Frederick Rd. but that is a lousy location for anything interesting

A restaurant concept idea I had about 10 years ago, and never got going. We spent months making up different combinations, etc. Broken dreams, y'all, broken dreams.

Here we go again. A new restaurant posts its menu on line without prices. Even less savvy, it doesn't indicate what (if anything) comes with its sandwiches and omits beverages. For a quick comparison, take a look at the inviting Melt menu posted by Michelle. I wish the Grilled Cheese & Company proprietors good luck as they set out to satisfy our hunger for the world's most glorious sandwich. But before they start franchising locations, it's time for a course in marketing 101.


Good luck Matt and Jamie!!

I have to agree with MAG, maybe they should see if their first location is successful before worrying about franchising.

Too bad they don't serve Raclette the king of melting cheeses.

Mmm, raclette!

Menu cliche alert! The online menu says that The Original sandwich is "...grilled to perfection".

The online menu says that The Original sandwich is "...grilled to perfection".

At least it doesn't say "grilled to your likeness".

wouldnt it be lovely if you had a toaster that you could see through? so when you was making your grilled cheese sandwich you could see how much done the toast was. that would be right genius now

Matt, Jaime, and Vic have a surefire hit on their hands. I wish them the best of luck on it.

Captcha: Whoopees Mr :P

so this is like a sickbed treat for Americans? and people would bother up a restrant for what their mum would do in their jams? i'm a might bit off

EVOO is not Rachael Ray's. It had been circulating on some NYC menus when Rachael was still eating Ramen Noodles. Ok, ok... Rachael is still eating Ramen, but whatever...

Of course Rachel Ray didn't invent extra virgin olive oil, and the abbreviation has been around for some time. But did people go around saying ee-vew all the time when calling for olive oil? And if a restaurant's menu doesn't specify EVOO, are we to assume they're just using some industrial-strength dreck in the salad dressing?

Great, just what we needed, another gimmick. And another franchise. Another chain. Right, try not to go out of business before you get ready to franchise. Good grief!

"cognac only"

What's up with all the negavite comments? It's a great idea and it will be very sucessful! : )

@Michael A. Gray - these guys are just trying to get their idea off the ground, Melt has been around for 4 years - I certainly hope they have prices on their "inviting" menu. How about you chill out and give someone with an interesting idea a chance?

I agree with you Angie. It sounds like the kind of place that if I still lived and worked in Catonsville, I'd be at once a week. I wish the owners nothing but luck.

The most annoying part about the EVOO thing is Rachel Ray! Also, that she always follows up saying it by stating "extra virgin olive oil" - so why bother using the abbreviation RACHEL???

Great idea? It's the stupidest gimmicky idea I've heard of in ages. Congratulations.
A good restaurant has nothing to do with a gimmick. It has to do with making something that is good and is a reasonable price. Go to Greek Village at Milford Mill and Liberty Roads and see what their gimmick is. Go to the Brass Ring bar in North Palm Beach and see what their successful gimmick is. Good wings, good hamburgers, reasonable prices, $1.75 drafts, $5 pitchers and they exchange your mug for a fresh frozen one every few minute whether you like it or not. That's what their gimmick is. Surprise, surprise, you can hardly get in the place.

Someone woke up on the wrong side of the bed this morning.

I would like to thank and celebrate Grilled Cheese & Co. on their adventure and gift to our community. Catonsville as the new 'in' place for food! Who would have thought but this town continues to surprise.

Good luck and I will see you soon!

I am just upset that their website initially had an opening date of March 17th. Instead of updating it to say they weren't opening it on that day, they just removed it form their site, changing it to Opening Soon. I didn't notice they'd removed the date and sent a bunch of coworkers there yesterday.

A point either has merits or it does not. It doesn't matter whether or not the originator is grumpy.... or a shill for the business. Come up with a good idea, not a gimmick.

Excuse my idiocy, siasds, but what exactly is gimmicky about the idea? Because the owners have expansion/franchise plans? Let me tell you something as someone with some history with food businesses. Every low price business, coffee, bagels and yes, grilled cheese; HAVE to open more locations and/or sell franchises in order to make money. Why begrudge someone the reward for their hard work?

In my experience having a gimmick is GOOD for business, not a bad thing.

joyce, a gimmicky place that wants to franchise BEFORE they open feels like a hammer in search of a nail. hint: you're the nail

todd, I don't agree with that. I think most small business owners aspire to franchise before they open. It's called a business plan. Perhaps they shouldn't have made it KNOWN before they open though.

siasds, are you lactose intolerant? Is that why you're so angry about a grilled cheese restaurant?
Seriously, what ever happened to being excited about a new business, checking it out, and then making a decision? Maybe they open other franchises/locations, maybe they don't, who cares?

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About this blog
Richard Gorelick was appointed The Baltimore Sun's restaurant critic in September 2010. Before joining the paper staff fulltime, he contributed freelance criticism and features articles about food to area and regional publications. Along the way, he dispatched for short-distance trucking companies, shilled for cultural non-profits, and assisted in cognitive neurology research – never the subject, always the control.

He takes restaurants seriously but not himself, and his favorite restaurant is the one you love, too.
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