Super Sunday wasn't for restaurant business
Apparently the Super Bowl wasn't so super for restaurants and bars.
Actually, I hadn't realized it was expected to be. I thought most people had Super Bowl parties at home. Or you ordered pizza.
And, of course, the blizzard didn't help around here. ...
Anyway, Technomic, an industry research firm, reports that sales data from 3,000 establishments nationwide showed that business was down 6 percent from the year before.
“The Super Bowl is the first big event of the New Year, and we had hoped to see people returning to bars and restaurants,” said David Henkes, a Technomic vice president. “This is the first true indicator for 2010 that restaurants and bars are still struggling, and it corresponds to our forecast for another down year for the food service industry.”
Well, that's cheerful.
Who would go to a restaurant on Super Bowl Sunday anyway? I mean, I can see going to a bar (although not if you actually wanted to watch the game). But restaurants shouldn't be affected one way or the other.
Or maybe restaurants figure they should attract those 65 percent of Americans who don't want to watch the Super Bowl but can't get their hands on the remote that evening.(Photo by Skip Bolen/Getty Images)