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February 18, 2010

Super Sunday wasn't for restaurant business



Apparently the Super Bowl wasn't so super for restaurants and bars.

Actually, I hadn't realized it was expected to be. I thought most people had Super Bowl parties at home. Or you ordered pizza.

And, of course, the blizzard didn't help around here. ...

Anyway, Technomic, an industry research firm, reports that sales data from 3,000 establishments nationwide showed that business was down 6 percent from the year before.

“The Super Bowl is the first big event of the New Year, and we had hoped to see people returning to bars and restaurants,” said David Henkes, a Technomic vice president. “This is the first true indicator for 2010 that restaurants and bars are still struggling, and it corresponds to our forecast for another down year for the food service industry.”

Well, that's cheerful.

Who would go to a restaurant on Super Bowl Sunday anyway? I mean, I can see going to a bar (although not if you actually wanted to watch the game). But restaurants shouldn't be affected one way or the other.

Or maybe restaurants figure they should attract those 65 percent of Americans who don't want to watch the Super Bowl but can't get their hands on the remote that evening.

(Photo by Skip Bolen/Getty Images)
Posted by Elizabeth Large at 6:08 AM | | Comments (5)


Well, it isn't like it was the Stanley Cup finals, or anything important like that.

Seriously! It's not even Paris-Roubaix.

I think the blizzard had a lot to do with this Super Bowl being the most watched TV program ever, finally beating the MASH series finale. Most people go to Super Bowl parties, meaning that lots of people are watching one TV together. Because the blizzard paralyzed the Mid-Atlantic, many people (like my husband and I) decided to forego the party, and instead watched it at home.

Captcha: Sorrow said
Don't leave us, EL!

Actually, Super Bowl Sunday is a great time to go to a restaurant if you're not a football fan. I've done it a few times and the restaurants were nearly deserted.

Quiet, debha! You'll let others in on the secret!

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About this blog
Richard Gorelick was appointed The Baltimore Sun's restaurant critic in September 2010. Before joining the paper staff fulltime, he contributed freelance criticism and features articles about food to area and regional publications. Along the way, he dispatched for short-distance trucking companies, shilled for cultural non-profits, and assisted in cognitive neurology research – never the subject, always the control.

He takes restaurants seriously but not himself, and his favorite restaurant is the one you love, too.

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