« Where to go for a casual business dinner | Main | Bakery cafes flourish in a troubled economy »

January 19, 2010

Catchy food slogans

MilanDiningRoom.jpgMidnight Sun Sam and I were discussing food slogans, brought about by my saying that the new Milan in the Harbor East/Little Italy area is the only restaurant I can think of around here that has a slogan: "Where food meets fashion."

I'm sure there are others; I just can't think of them.

That led to Sam's suggesting food slogans as a good blog post, but the only one either of us could come up with was "Uh oh Spaghettios." ...

What did that mean, by the way? And how has it come to be something you say after goofing up?

The amazing thing was that Sam and I couldn't come up with any others.

Later I thought of Tony the Tiger saying about Frosted Flakes, "They're grrreat!" But that only came to mind because of all the Tiger Woods jokes floating around.

I asked my deskmate, Tim the Arts Critic. He mumbled something about the Oscar Mayer wiener jingle, but he couldn't remember it.

I guess slogans aren't a very effective way of marketing your food if no one can remember them. And as for the Milan slogan, I'm just not sure what it means. 

(Algerina Perna/Sun photographer)

Posted by Elizabeth Large at 3:47 PM | | Comments (53)


Some classics:

"Beef, it's what's for dinner."

"Pork, the other white meat."

"Got Milk?"

"'Cause Oscar Meyer has a way with b-o-l-o-g-n-a!"

"Where food meets fashion" sounds like either you need a lobster bib or your dry cleaning bill is going to be very high.

We used to stand around on the playground trying to complete the Big Mac jingle, but there are a lot of reasons why no one asks 2nd graders about good food.

L'eggo my E'ggo.

"Nobody doesn't like Sarah Lee." A double negative! I always thought it was "Nobody does it like Sarah Lee" until I looked closely at the package a couple of years ago.

Bah da bup ba da ... I'm lovin' it!

1. N-E-S-T-L-E-S, Nestles makes the very best...chocolate.

2. Tastes Great!...Less Filling!

3. Mmmm, mmmm, good...mmmm, mmmm, good. That's what Campbell's soups are, mmmm, mmmm, good.

Bob, I always heard that last word in your number one slogan as "CHOK LIT"

coo coo for cocoa puffs

where's the beef?

Dahlink - you are absolutely right. (I tried to figure out how to spell that, but couldn't. Good job.)

"Oh I wish I was an Oscar Meyer Wiener,
That is what I truly wish to be,
'cause if I was an Oscar Meyer Wiener,
every one would be in love with Me!"

trust the Gorton's fisherman...Gorton's of Gloucester!

and of course, (and fitting here on this blog lately) spam spam spam spam spam spam spam!

Then there's "With a name like Schmucker's, it has to be good."
And Hebrew National's boast that "We answer to a higher authority."
Finally, let's go back several years to the original soft drink wars and...
"Pepsi Cola hits the spot,
Twelve full ounces, that's a lot,
Twice as much for a nickel, too,
Pepsi Cola is the drink for you."

My 5 year-old's current favorite:
Subway. Eat Fresh.

National Beer! National Beer! I love the taste of National Beer! And while we're singing we're proud to say it's brewed on the banks of the Chesapeake Bay!

Well, GregBWorking, what I heard was

From the Land of Sky Blue Waters,
From the land of pines' lofty balsams,
Comes the beer refreshing,
Hamm's the beer refreshing.

pbr me asap

Give me back dat filet o feesh
Gib me dat feesh.ooooh!
Gib meback dat filet o feesh
Bib medat feesh.ooooh!
Whut if it wus YOU hangin'up on dat wall...

Yuan onassis (my Asian-Greek shipping magnate name)

the one beer to have when you're having more than one

Sometimes you feel like a nut...

Schaefer Beer , it's the beer to have when you're having more then one!

Many moons ago my uncle was teaching at a Baltimore high school, and the children thought it would be funny to sing the Schaefer beer song. He made the lot stay after school and sing it until they were hoarse.

"Trix are for kids" (actually a very poor choice for kids, of course). .....and I heard yesterday that the Oscar Meyer weiner song is being abandoned in favor of something that addresses all of their meat products.

Dahlink, do you remember Farfel singing N-E-S-T-L-E-S?

unbelievaboh, thank you for remembering the Schaefer Beer tagline: one of the most honest tag lines ever created for a beer (or just about anything, for that matter)! "Schafer: the one beer to have when you're planning on getting wasted and don't care what your beer tastes like!" :)

And for those of you who'd like a bit of a nostalgic blast from the past, here's a great ad for Schaefer from the old days:

Natural Light - The beer with the taste for food.

i heard there was once a schaefer beer truck that had a big frothy mug of suds on it with the line "at least this schaefer has a head on it"

I can hear it now, Eve--"N E S T L E S--Nestle's makes the very best ... CHOK LIT!"

I was thrown for a loop when we visited family in England and I heard someone refer to Nestles as NESTles. Just didn't sound right!

Everybody goes to Gino's, cause Gino's is the place to go
Everybody goes to Gino's, everybody in the know

And, as we all know now, a huge misconception:

Wonder Bread, helps build strong bodies in 12 ways.

If it is healthy, it probably doesn't have a slogan.

"They're GREEAAATTT!!! Tony the tiger

"Snap, Crackle, Pop"

"More Parks Sausages Mom, Please!!!"

"Gimme a break, gimme a break, break me off a piece of that kit-kat bar."

Schaefer Beer , it's the beer to have when you're having more then one.

That is way cooler than the "Enjoy it responsibily" tag that all of our adult beverages now tout.

Oh dear. Now I have to tell a joke....

Once upon a time, there was a pitcher for a Wisconsin baseball team named Milt. As it turns out, Milt had struck an endorsement deal with a local brewery, and as compensation, he required a lifetime supply of their product. And boy, did he us the product.

Well, one day, late in extra innings, Milt was called on to pitch. He was something less than sober at that point. So in the bottom of 16th, he walked the bases loaded, and then walked in the winning run.

After the game, a reporter remarked that they had seen cans of Schlitz beer in the bullpen where Milt had been sitting. The opposing player who scored the winning run quipped, "Schlitz. The beer that made Milt Famey Walk Us."

(not necessarily based on a true story)

This is sort of off-topic, but did you know that the guy who created Spaghetti-O's died last week? He was also responsible for Chunky Soup. His obit is right here:

And while on the subject of obits, because I know EL likes his books, and because he obviously loved food, when I checked for election results last night, I found out that Robert B. Parker passed away. He had a heart attack at his writing desk while his wife was at the gym. Sad, but going out writing sounds about right for him.

"I found out that Robert B. Parker passed away."

I am gonna miss Spenser, Susan and Hawke and all the other
folks. Still I would like to think that Spenser still sits in his Boston office waitng for that next case.
As Travis McGee waits in Ft Lauderdal aboard the Busted Flush..

Locally of course, the only restaurant that comes to mind is SPEAKEASY on O'Donnell St. In Canton.
"Uniquely Eclectic Dining" It was and is quite catchy.
Someone chose this captcha just for me
known all

Everybody goes to Gino's, cause Gino's is the place to go.

"Sometimes you feel like a nut, sometimes you don't"

Things go better with Coca-cola, things go better with Coke

Taste the difference Quality makes - Esskay

believed overhead=what those wicked storms were this morning (and headed your way Baltimore!)


Local and long-ish, because it's a jingle: Milk and butter and eggs and cheese/Fresh from the farm to you/If you don't own a cow, call Cloverland now/It's NOrth 9 - 2222

captcha (and soothsayer): the spender - oh yes, lots of dairy-dedicated stainless steel in my future . . .

DBJS, I so totally remember that! I also remember although not food related "Mommy call Hampden (?) it's North 9-2222!"

OK, they don't all meet the pesky food-related requirement but how about those of these that do...

Hi Joyce - Mommy, call Hampden/BElmont 5 - 0600/BElmont 5 - 0600. This was my favorite local jingle because of the melody.

It makes me feel old that my first phone number started PArkway1.

Lissa - don't feel bad. My first phone number had only three digits and when I wanted to talk to, for example, my friend Davy, I picked up the phone and said to the operator, "Would you ring the Spritzers, please?" So the phone number didn't even matter.

DBJS - you are right! I have the jingles all confused in my head!

Thank you, Bucky, I do feel better. I bet you remember party lines, too.

are those like 900 numbers?

Lissa - I do, indeed. I also remember when our street got paved and when the mayor got recalled for putting up stop signs at the intersection of Main St. and Highway 50. (Of course, some of this is attributable to geography as well as age.)

Sorry, I've drifted way off topic...

Better ingredients, better pizza. Papa John's.

And on the back of Cloverland Dairy's milk trucks:
Better cows, better milk!

(Wonder where they got that?!)


Esskay ka-wality meats, ka-wality meats, ka-wality meats! All ya gotta do is put em on the table, put em on the table, and stand back outta the way! You're gonna see your family go for Esskay!!

Before the days of Stan Freiberg and/or Jim Henson and his muppets ...

Hurry on down to Hardee's, where the burgers are char-coal broiled!


Eat mor chikin!

Post a comment

Verification (needed to reduce spam):

About this blog
Richard Gorelick was appointed The Baltimore Sun's restaurant critic in September 2010. Before joining the paper staff fulltime, he contributed freelance criticism and features articles about food to area and regional publications. Along the way, he dispatched for short-distance trucking companies, shilled for cultural non-profits, and assisted in cognitive neurology research – never the subject, always the control.

He takes restaurants seriously but not himself, and his favorite restaurant is the one you love, too.

Top Ten Tuesdays
Most Recent Comments
Baltimore Sun coverage
Restaurant news and reviews Recently reviewed
Browse photos and information of restaurants recently reviewed by The Baltimore Sun

Sign up for FREE text alerts
Get free Sun alerts sent to your mobile phone.*
Get free Baltimore Sun mobile alerts
Sign up for dining text alerts

Returning user? Update preferences.
Sign up for more Sun text alerts
*Standard message and data rates apply. Click here for Frequently Asked Questions.
  • Food & Drink newsletter
Need ideas for dinner tonight? A recommendation for the perfect red wine?'s Food & Drink newsletter is there to help.
See a sample | Sign up

Stay connected