I love it when some gutsy guy shows entrepeneurial spirit. Let's make a vow right now not to purchase Batter Banger, Batter Buster or any other rip-off product some mega-corporation comes up with. But Batter Blaster, yeah, pass me the syrup.

I spotted these in Wegmans last week, but my husband slapped my hand when I tried to put them in the cart!

I saw Batter Blaster in Safeway recently, but decided not to buy it until I've used the pancake mix that's already in my pantry.

Interesting article, I'll give it a try. Maybe I'm just naive, but I was most surprised by the supermarket "slotting." I had no idea the food manufacturers were paying the supermarket $40k for space on the shelves.

Richard, "slotting fees" have been around for at least 30 years. New food items are concocted all the time, but supermarkets aren't getting any bigger. If there's a single dairy aisle at your local market, you can bet that the new dairy product competition will be cutthroat. The budding food inventor will get nowhere without slotting fees, heavy use of coupons and other advertising, and other promotional devices.

hmpstd, I feel so....used! And all this time I thought I was choosing from only the best products the supermarket's buyers had selected just for me. Turns out I was just picking from what the highest bidder had. My trip to the Safeway will never be the same. Hmpf.

And $40,000 slotting is cheap!

Consumer Reports gave rave reviews in the July 2009 issue. The only complaint was the can claims it makes 28 4-inch pancakes and when CR tested with multiple cans, only got 19.

$15,000,000 later.....
http://tinyurl.com/ydqh6o3

Brightly coloured batters...oh, man, bad flashback! My sainted great aunt, who could not cook to save even a roach's soul, used to make bright green pancakes on St. Patrick's Day.

I had an appetite...