Green tea Coke hits Japanese stores Monday
A new kind of Coca-Cola lands on store shelves in Japan this Monday, June 8: Coca-Cola Plus, green tea flavor. It contains green tea extracts and no calories.
The target audience is "health conscious" women in their 20s and 30s. The drink leaves a slight green tea aftertaste, which is hard to believe when you think about how undelicate the Coke flavor is, and has tea antioxidants called "catechins."
What next? Basil-flavored Pepsi? ...
This is weirdly disturbing news. I get it if you drink Coca-Cola and say, "I don't care if all those empty calories are bad for me. It tastes great and I love it. And it's an American icon." Or, "I drink diet Coke because I worry about my weight, but I don't pretend it's good for me."
But to promote it as a health drink just seems wrong. And yet maybe the new product is better for you than regular or diet Coke. Which is even more disturbing.
(AP Photo/Koji Sasahara)