A food sign of the times?
Gailor just called me with a breaking news story. She had gone into a Subway in Evanston and ordered a wrap, and was told that Subways don't have wraps anymore. I don't quite have the energy to start calling local Subways on my day off (I'm too busy writing tomorrow's Top 10), but I did look on the Web site and that appears to be true.
She hypothesized that in times of recession and depression we retreat, "back to the basics, back to what's most familiar to us."
"We need bread," she said.
I said I had to finish the Top 10 and I didn't think I was up to such a high-falutin' discussion right now.
Comments
Except that Subways now have pizzas, which is odd (and pretty gross) when you think about it. Maybe it's as simple as: Wraps don't sell. (I know I've never ordered one. Tortillas are for burritos!)
Posted by: Multimedia Editor Mary | May 25, 2009 5:03 PM
Wraps don't sell. (I know I've never ordered one. Tortillas are for burritos!)
1) Follow the money
2) Yes Mary because burritos are small donkeys. People need bread.
Posted by: Owl Meat Grillmann | May 25, 2009 5:09 PM
I know this is true for my local Subway, but I think is true across the board as well: Subway stopped selling wraps when they came out with their "new flatbread" a few months back.
Posted by: LJ | May 25, 2009 6:15 PM
Arby's stopped selling wraps as well.
Yes, I sometimes go to Arby's.
Posted by: Robert of Cross Keys | May 25, 2009 6:32 PM
ew, how 'bout the pasta in "bread bowls" that Dominos or Papa Johns (one of those McPizza places) is selling. Some starch and calories with your starch and calories?
Posted by: Joyce W. | May 25, 2009 6:48 PM
One reason wraps don't sell: too many calories in the gosh-darned things against too little taste. If I'm going to eat 200 calories of carbs (before, oh, meat, cheese and condiments -- go ahead, check the label!), I want it to taste like bread, not like semi-dried paste. One wrap is just about the same as two decent slices of sourdough.
Posted by: MD Canon | May 25, 2009 6:58 PM
whole wheat pitas are the best. They taste good lightly toasted as well.
Posted by: NotableM | May 25, 2009 7:17 PM
I never give wraps a thought. I don't eat them because they're too messy and difficult for what they are..
Canon's semi-driei\d paste description is quite accurate.
Posted by: Eve | May 25, 2009 7:35 PM
Wraps are so very nineties....it's about time that trend died.
Posted by: Lola Ebola | May 26, 2009 7:53 AM
There is a new (at least here anyway) brand of flatbread called Flat-Out, from a company in Michigan. They're very high in fiber and taste pretty good too. The light italian is tasty.
I've been using them for my lunch for a couple of weeks now.
Posted by: PCB Rob | May 26, 2009 1:39 PM
I think when the low carb craze started everyone assumed wraps were low in carbs. Ten years later someone actually bothered to read the nutritional label and found out they were not.
That's an excellent point. EL
Posted by: Robert of Cross Keys | May 26, 2009 6:55 PM
Joyce, you hit the nail squarely on the head! Those pasta-breadbowl commercials make me want to urp. The things don't even look appetizing, and that's after a food stylist has taken a whack at them. Imagine what they look like "in person"--ugh!
Posted by: Dottie | May 26, 2009 10:28 PM