Phelps' mug to grace the Kellogg's boxes
As I was wallking off the court after my tennis game at Meadowbrook this morning, I saw that they were about to have a press conference announcing that Michael Phelps was going to be on the front of Kellogg's cereal boxes and other products.
Lloyd Fox, one of the Sun's photographers, was there; and sure enough, when I looked in our photo archives just now, there were pictures.
This is great. I can scoop my own newspaper.
OK, I can see why you'd want Phelps on your box of Frosted Flakes, to encourage the little tykes who hero-worship him to buy your breakfast cereal.
But Club Crackers?
Comments
But Club Crackers?
Better that than the milk carton -- or, worse yet, the bulletin board down at the local Post Office.
Posted by: hmpstd | September 25, 2008 2:53 PM
What happened to Wheaties?
That's what I was wondering too. Kellogg's? Don't they have a rooster on their Corn Flakes box? EL
Posted by: Jon Parker | September 25, 2008 3:00 PM
What happened to Wheaties?
Money talks. (Especially to swimmers. There's no water version of ice skating shows available for Olympic swimmers to move on to. Swimmers have to get it while they can. Is a remake of Tarzan far behind?)
Posted by: Anonymous | September 25, 2008 4:23 PM
As for Phelps and the Wheaties box, he's been there, done that -- back in 2004, according to Wikipedia. I also suspect that Kellogg was willing to throw more money at Phelps than was General Mills, so long as it got to plaster his face on any number of its products, including Keebler Club Crackers (owned by Kellogg since 2001).
Posted by: hmpstd | September 25, 2008 4:34 PM
I don't think Wheaties offered as much as Kellogg's. Michael and his agent are going for the big bucks, and I can't say that I blame him. An Olympic athlete, especially a swimmer, doesn't have a long "shelf life" for produce endorsements.
When it was announced, he caught some heat from nutritionists since the original announcement was for Frosted Flakes, and the breakfast food police are against sugar cereals.
Posted by: Susan WSNAJ | September 25, 2008 4:51 PM
Sorry but I'm sick to death of hearing about him. I think it's great what he did, but everyday another story????
Posted by: Carey | September 26, 2008 7:06 AM
Several of the posts I'm looking at here suggest that he did it for the money. He did, but I think it's important to note that the $250,000 fee is going directly to his foundation. If he's getting any other money on top of that, the stories aren't making it clear.
Posted by: Claude | September 26, 2008 8:24 AM
Saltines are way better than Club Crackers anyway.
Posted by: PCB Rob | September 26, 2008 8:38 AM
As a faithful reader of this blog I always wondered who you were...having been at the press conference I now know, you walked right by me. Your identity is safe with me and I must say it looks like tennis keeps you in great shape.
That must have been someone else. I feel it's my partner's duty to do the actual running around. :-) EL
Posted by: brian tankersley | September 26, 2008 11:17 AM