I'll have the healthful soft ice cream, please
The Associated Press is reporting that Krispy Kreme's sales have tanked because of the "health craze" that has caused customers to rethink having a nice warm, soft glazed doughnut.
Right. I'm sure those customers are all buying tofu now. But maybe there's some truth to it.
So what's the company's strategy to fight back? It's going to start selling soft-serve ice cream.
I love that.
(AP Photo/Chuck Burton)