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April 18, 2012

Midweek Madness: The art of marketing orchestras, European-style

I hate to steal so blatantly from other bloggers, I really do. But the ever engaging Norman Lebrecht has uncovered such cool stuff lately that I just had to grab it for my Midweek Madness series.

Here are commercials from Europe attempting to sell the simple notion that orchestras are cool. It is particularly fun to see the Czech Philharmonic video, since that ensemble's conductor, Jiri Belohlavek, was here recently for a memorable guest stint with the Baltimore Symphony.

I have no idea if these ads work on the elusive young demographic, but they ...

sure are fun:

Posted by Tim Smith at 5:26 AM | | Comments (1)
Categories: Clef Notes



Great stuff...thanks. Not to be outdone with marketing here in St. Louis...check out this recent video & ad for the STL Symphony performance of Prokofiev’s Scythian Suite. Enjoy!

Take care,

Thanks. Always glad to see marketing departments having a good time. TIM

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About Tim Smith
Born and raised in Washington, D.C., I couldn't help but develop a keen interest in politics, but music, theater and visual art also proved great attractions. Music became my main focus after high school. I thought about being a cocktail pianist, but I hated taking requests, so I studied music history instead, earning a B.A. in that field from Eisenhower College (Seneca Falls, N.Y.) and an M.A. from Occidental College (Los Angeles). I then landed in journalism. After freelancing for the Washington Post and others, I was classical music critic for the Sun-Sentinel in South Florida, where I also contributed to NPR. I've written for the New York Times, BBC Music Magazine and other publications, and I'm a longtime contributor to Opera News. My book, The NPR Curious Listener's Guide to Classical Music (Perigee, 2002), can be found on the most discerning remainder racks.

I joined the Baltimore Sun as classical music critic in 2000 and, in 2009, also became theater critic, giving me the opportunity to annoy a whole new audience. In 2010, my original Clef Notes blog expanded to encompass a theatrical component -- how could I resist calling it Drama Queens? I hope you'll find both sides of this blog coin worth exploring and reacting to; your own comments are always welcome and valued (well, most of them, at least).

Think of this as your open-all-hours, cyber green room, where there's always a performer or performance to discuss, some news to digest, or maybe just a little good gossip to share.
Note: Tim Smith now writes about the fine arts at This blog will be kept in place as an archive for an indefinite period. Please visit the new location to get the latest Mid-Atlantic arts coverage.
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