Maryland Opera Studio in training for premiere of "Shadowboxer," about legendary Joe Louis
A shoutout to the communications office of the University of Maryland's Clarice Smith Performing Arts Center for one of the most imaginative press packets I've seen yet, this one drawing attention to next month's Maryland Opera Studio premiere of "Shadowboxer," a work about the legendary Joe Louis by composer Frank Proto and librettist John Chenault.
Inside an intriguing package that came in the mail was a miniature red boxing glove (alas, not quite big enough for me to threaten annoying editors with), as well as
a pack of snazzy, square-shaped, well-illustrated sheets of thick paper, each devoted to an element of the project.
That got my attention, and so did a dedicated Web site that provides a sterling example of how to promote an arts product. You'll find video, music clips, photos, behind-the-scenes info, background material on Louis (audio, video, print) -- a very with-it way to entice folks into a new operatic experience. Check it out.
Comments
"legendary Joe Lewis." Is this a case of fame being sadly fleeting or did you mean someone other than Joe Louis?
I've got to get more sleep. Thanks for the catch. I've made the changes. TIM
Posted by: Bob Thomas | March 11, 2010 3:04 PM