Starbucks digital network launches
Starbucks announced today the launch of a digital network that offers news, music and e-books to customers using the Wi-Fi connection in its U.S. stores. As we noted yesterday, the company is looking for ways to hold on to customers longer, and the network, created in partnership with Yahoo!, is another enticement.
“Our customers ... told us they want to be the first to know what’s happening in their neighborhoods and around the globe, to have an easy way to discover new music, great books and important films and find ways to be more involved in their communities. And they’re connecting with the brand digitally in numerous ways,” Stephen Gillett, chief information officer, said in a prepared statement.
Among the offerings during launch week is an excerpt from “Rescue”, the Anita Shreve novel scheduled for a November release. Starbucks said its network also willl offer short e-books on business management, leadership and travel.
"New Word City will offer a combination of excerpts and full books, including original travel guides with ranging appeal for everyone from the armchair traveler to the adventurer. The network will feature an exclusive excerpt from best-selling author Seth Godin’s new book “Graceful,” which shares how to navigate the changes in our world," the company said.
Rodale, the health and wellness publisher, will offer "specialized digital content including articles, recipes and videos from Rodale.com, Men’s Health, Women’s Health, Runner’s World, Bicycling, Prevention, Organic Gardening and Eat This, Not That! as well as a custom 'Map my Ride, Map by Run' app that helps customers find new routes in their local community for fitness or fun."
