What if you ran a "cozy, free-spirited, hippie-style" bookstore" that just happened to have the same name as a conservative political movement whose icons include Sarah Palin (shown here at a Boston rally)? Sounds like the premise for a TV sitcom. But for the owner of the Tea Party Bookshop in Salem, Ore., it wasn't funny.

After being buffeted with calls and visits from folks looking for info about the Tea Party Express movement, the owner is changing the shop's name to Tigress Books. "We will be the same great STORE ... but without any of the political connotations inadvertantly caused by our name," the website says.

Owner JoAnne Kohler told Willamettelive.com, "I believe in the political process even if I don't agree with the message behind the Tea Party. To be honest, if the name had been adopted by radical eco-terrorists, I would have made the same decision." She said the new name "stems from a blessing by a Tibetan Buddhist, Lama Karma, in Portland," and that store’s books will focus on personal growth and transformation, positive living and green living.

Not exactly the Tea Party Express platform. Let's wish the Tigress luck.