Walmart, Amazon in online price war
Walmart's aggressive discounting of upcoming books by Sarah Palin, Stephen King and others has triggered a full-scale, online price war. As we noted yesterday, Walmart dropped prices on the Top 10 pre-selling books -- including Palin's "Going Rogue" and King's "Under the Dome" -- to $10, and threw in free shipping. Amazon quickly matched that price, leading Walmart to drop to $9. By this morning, Amazon also had priced the books at $9.
The new prices even undercut e-books, which Amazon sells for $9.99 -- a price that some publishers have complained about as unrealistically low. The price war puts more pressure on competitors such as Borders, Barnes & Noble and independents, too. But it's a sudden, welcome windfall for consumers.







Comments
I'll buy mine from Barnes and Noble. There isn't a Walmart around here for miles in NYC, anyway.
Posted by: Possum Dearie | October 16, 2009 4:05 PM
Possum Bearie, that $9 price includes "free shipping" so there is no need for a Walmart near you.
Posted by: OverRuled | October 16, 2009 4:19 PM
That's fine and dandy for purchasers at Wal-Mart and Amazon.com, but the author takes it in the ear. His/her residuals go into the toilet, unless they got a nice up front paycheck. How publishers can sell books for this at all and make any money is beyond me. Maybe the two distributors (Wal-Mart and Amazon) have decided to take the loss themselves, which I find hard to believe. SOMEONE is eating a lot of money here.
Posted by: clyde | October 16, 2009 4:21 PM
So sorry, I wouldn't buy Palin's book at any price!
Posted by: Omega3 | October 16, 2009 4:25 PM
I just bought my copy of Palin's Going Rogue from Wal Mart for 9 bucks. It is set to arrive by November 19. Just in time for Thanksgiving. I'll place it front and center on the coffee table... Should drive the invited Obama sycophant members of my family insane. What a deal!
Posted by: Jeff | October 16, 2009 4:34 PM
There are plenty of Wal Marts right outside NYC's borders. The one in Green Acres is literally feet from the border of Queens. I live in Queens and shop in Wal-Mart's all over the area.
Posted by: Chris R | October 16, 2009 4:54 PM
Sarah Palin brings market economics back into perspective. For all the socialist naysayers, these companies could not afford to cut these prices if they weren't expecting huge sales.
New York Times, are you paying attention? If you give people something they are interested in reading you have no problem selling.
Posted by: McClara | October 16, 2009 4:59 PM
I wouldn't by NObama's book if you PAID me buy it.
Posted by: hopeandchange NOT | October 16, 2009 5:02 PM
Cool!
Competition is what drives markets. Too bad the communists in the White House and congress don't understand it!
This will cut WAY down on profits per book, but since these books are huge sellers, whoever captures the most sales will make good money.
BTW, Sarah's book, which retails for $30 was already at $15 bucks on pre-order at Amazon, Barnes & Noble, and so on.
Looks like 1.5 million won't last till the book "officially" goes on sale in November.
Posted by: Gary | October 16, 2009 5:45 PM
So sorry, I wouldn't buy Palin's book at any price!
Posted by: Omega3 | October 16, 2009 4:25 PM
You buy all your books in the children's section, I'm guessing.
Seriously. What sort of intellectual says "I'm not reading the opposition's stuff"? That shows a lot of insecurity in your convictions.
Read her book. You can make fun of it if you find it laughable, or maybe you'll learn something interesting.
Posted by: LIghtduty | October 16, 2009 5:50 PM
Palin isn't so much interested in making money as she is getting to tell her side of the story without all of the bogus MSM's lying input...I hope the liberals heads explode, one at a time...there isn't enough popcorn in the world for that one...
Posted by: ltlgeneral64 | October 16, 2009 5:53 PM
clyde: It's my understanding that book contracts typically provide for authors to receive royalties as a percentage of the cover price -- not necessarily based on what the retail booksellers actually charge their customers.
I'm not saying that every author is necessarily protected in that way against losing royalties due to deep discounts, but I suspect that best-selling authors like Stephen King and celebrity authors like Sarah Palin do have such protections in their contracts.
Posted by: Joshua | October 16, 2009 6:21 PM
Just ordered 5 copies of going rouge for Christmas presents.Up here in Canda even though our dollar is now almost even par its still 22 bucks.Oh well to late now,plus the discount most likely doesnt exist up here.
Posted by: David | October 16, 2009 6:40 PM
How amusing it is to see right wingers actually buying books. And I thought all they did was burn them.
At least Jeff is honest about just buying his to impress his friends and family.
Posted by: Andy James | October 16, 2009 9:41 PM
Sadly, this just works towards putting non-corporate resources out of business...Which Wal-Mart has been successfully sued for, by the way. It costs bookstores more than 10.00 to get the book in stock.
Posted by: Ray Lawrason | October 16, 2009 9:54 PM
If we only had a single-payer government-ran national bookstore that everyone was mandated to use under threat of a fine if they didn't, then those books could cost even less. Competition never works to make things cheaper. So I've been told anyway.
Posted by: Bob in Texas | October 16, 2009 10:35 PM