Repackaging the classics
Have you heard about what's happened to poor Emily Bronte? Her masterpiece, "Wuthering Heights," has been disguised as a Twilight book to trick tween readers into picking it up.
Whatever happened to the good ole summer reading list? That's how I met Cathy and Heathcliff. But I guess marketers have decided they can't let a golden opportunity -- the FICTIONAL CHARACTER Bella Swan's endorsement of the book as her favorite -- go by without a tie in.
Now, I'm all for repackaging the classics so that they'll appeal to readers. But how about you do it like this?
Compare Ruben Toledo's gorgeous illustrations -- which include Cathy and Heathcliff looking morose on the moors -- with that flower thing, that has some sort of ribbon tied around it. What's that supposed to mean, anyway? It's worse than that iconic "Great Gatsby" cover with the drippy neon lights and creepy eyes staring out at you. And then the literal "Twilight" stamp of approval.
In short, ew.