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August 26, 2009

Repackaging the classics


Have you heard about what's happened to poor Emily Bronte? Her masterpiece, "Wuthering Heights," has been disguised as a Twilight book to trick tween readers into picking it up.

 Whatever happened to the good ole summer reading list? That's how I met Cathy and Heathcliff. But I guess marketers have decided they can't let a golden opportunity -- the FICTIONAL CHARACTER Bella Swan's endorsement of the book as her favorite -- go by without a tie in.

Now, I'm all for repackaging the classics so that they'll appeal to readers. But how about you do it like this?

Compare Ruben Toledo's gorgeous illustrations -- which include Cathy and Heathcliff looking morose on the moors -- with that flower thing, that has some sort of ribbon tied around it. What's that supposed to mean, anyway? It's worse than that iconic "Great Gatsby" cover with the drippy neon lights and creepy eyes staring out at you. And then the literal "Twilight" stamp of approval.

In short, ew.

Posted by Nancy Knight at 12:00 PM | | Comments (1)


I could swear that's a know, those little flowers that come up real early in the late winter/spring? I have no clue what that has to do with droopy Heathcliff.

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About the blogger
Dave Rosenthal came to The Baltimore Sun as a business reporter in 1987 and now is the Maryland Editor. He reads a wide range of books (but never as many as he'd like), usually alternating between non-fiction and fiction. Some all-time favorites: A Confederacy of Dunces by John Kennedy Toole; Wind, Sand and Stars by Antoine de Saint-Exupery; and anything by Calvin Trillin or John McPhee. He belongs to a book club with a Jewish theme.
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