Get Dan Brown's new thriller
At least that's what you'd expect to get by buying this book. After all, the cover screams DAN BROWN!!!
But look more closely, and you find that it's just a ham-handed promotion by Brtitish retailer WHSmith. The book is actually Simon Kernick's Deadline, which buyers get for free by pre-ordering Brown's upcoming thriller, The Lost Symbol (to be released Sept. 15).
Marketing Week and Bookninja noted the shameless ploy, and Sarah Weinman, who has revewed mysteries for The Baltimore Sun and other publications, called it a "jaw-dropping, epic, book marketing fail." No word from Simon "Nine point type" Kernick.
I know bookstores are having a hard time these days, but isn't this an insult to readers?
Comments
When I first heard this story I thought, "Meh, can't be THAT bad and shameless." I take back that statement.
Posted by: Biblibio | July 26, 2009 5:21 AM
Anyone caught this new read? A book called "Pulse," by an author named Jeremy Robinson. Looks pretty explosive...literally, about soliders never dying and being able to regenerate. What if you could live forever? What if a suicide bomber never died?
http://www.jeremyrobinsononline.com
Posted by: joe | November 19, 2009 6:43 PM