In today's Baltimore Sun, read a review of What Would Google Do? -- including an interview with author and media seer Jeff Jarvis. Reviewer Andy Ratner, who writes a column on blogging, brought a skeptical eye to the Google-mania. Excerpts from his review:

-- Eric Schmidt, the CEO of Google, caused some jaws to drop when he spoke in a recent interview with Fortune magazine about the future of newspapers, which are struggling economically despite the fact that their articles help nourish countless search engines, including his. "People love the news," he said, adding that he wished he could do more to help traditional media. "The problem is ... that the culture of the Internet is that information wants to be free." The statement made me wonder what a judge would say if a man accused of theft pleaded, "I'm sorry, your honor, but the jewels wanted to run free."

-- [Jarvis] offers a few dozen "Googly" rules for companies - maybe even for people - to live by.
Give the people control. Do what you do best, and link to the rest. Small is the new big. The mass market is dead; long live the mass of niches. There is an inverse relationship between control and trust. Be honest. Be transparent. Free is a business model. Middlemen are doomed. Simplify, simplify. Don't be evil.

-- Jarvis, who blogs at buzzmachine.com, is an eloquent advocate for Google's way. During our conversation, about the only time I heard dead silence was when I asked if Google believes information "wants to run free," why does most of the company's $22 billion in annual revenue come from the advertising it hosts? Advertising is just another form of information. Why doesn't Google think that information wants to "be free"?